Price Discrimination and Audience Composition in Advertising-Based Broadcasting
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- Roberto Roson, 2008. "Price Discrimination and Audience Composition in Advertising-Based Broadcasting," Journal of Media Economics, Taylor & Francis Journals, vol. 21(4), pages 234-257.
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CitationsCitations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
- Armando J. Garcia Pires, 2013. "Media Plurality and the Intensity of Readers' Political Preferences," Journal of Media Economics, Taylor & Francis Journals, vol. 26(1), pages 41-55, March.
- Anna D'Annunzio, 2013. "Vertical Integration in Two-Sided Markets: Exclusive Provision and Program Quality," DIAG Technical Reports 2013-16, Department of Computer, Control and Management Engineering, Universita' degli Studi di Roma "La Sapienza".
- repec:eee:indorg:v:53:y:2017:i:c:p:114-144 is not listed on IDEAS
More about this item
KeywordsAdvertising; Media Industries; Broadcasting; Price Discrimination; Television; Radio; Differentiation.;
- L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-COM-2008-02-09 (Industrial Competition)
- NEP-CUL-2008-02-09 (Cultural Economics)
- NEP-IND-2008-02-09 (Industrial Organization)
- NEP-MIC-2008-02-09 (Microeconomics)
- NEP-MKT-2008-02-09 (Marketing)
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