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Marketing Concept as a Tool for Development of Tourism in Kosovo

Author

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  • Ukaj, Fatos

Abstract

Using Marketing in Tourism creates a clear view about the real state of developing Tourisms offers and its effects, dealing with marketing elements through Promotion and Distribution of Tourism’s product. The purpose of using Marketing concept in Tourisms activity is to stimulate and to help the development of Tourism in Kosovo. Without successful functioning of Marketing in today’s surrounds and world’s global business, Tourism and the other business branches, would be convicted in failure. Although, the activity of Tourism is of a seasonal character, Marketing concept with its advantage, firstly recognized by its Tourism product, then by its opportunities for a better use of Tourism capacity. With this given framework of research, as intensive work of economy activity in frame of Tourisms economy it has distinctly economy function in countries in which are developing the Tourisms movements.

Suggested Citation

  • Ukaj, Fatos, 2010. "Marketing Concept as a Tool for Development of Tourism in Kosovo," MPRA Paper 21720, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:21720
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    File URL: https://mpra.ub.uni-muenchen.de/21720/1/MPRA_paper_21720.pdf
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    More about this item

    Keywords

    Marketing concept; Tourisms product; Promotion; Distribution; Price; Globalization; Develop and Competition.;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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