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Cinismo y publicidad

Author

Listed:
  • Federico García Barrientos

Abstract

Las prácticas económicas de los mercados contemporáneos, bajo el modelo de la economía neoliberal, han generado una serie de distorsiones en cuanto a la comunicación publicitaria. Dichas distorsiones han derivado en un comportamiento cínico, entendido como una falsa conciencia ilustrada". La pretendida lógica de los mercados y la comunicación publicitaria que se acoge a los mismos no escapan a los cinismos de nuevo cuno, como si ello fuese la norma en la actividad publicitaria. De ello derivan una serie de perturbaciones, que abarcan desde lo moral, pasando por el individuo y la cultura. Dada pues la trascendencia del asunto se propone una revisión y unas pautas para estudios de más largo aliento que permitan a la publicidad revisarse tanto en su pensar como en su hacer comunicativo."

Suggested Citation

  • Federico García Barrientos, 2010. "Cinismo y publicidad," Ensayos de Economía 8756, Universidad Nacional de Colombia Sede Medellín.
    • Handle: RePEc:col:000418:008756
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    More about this item

    Keywords

    propaganda; publicidad; comunicación; economía; cinismo; mercados; ideología; metafísica;
    All these keywords.

    JEL classification:

    • D80 - Microeconomics - - Information, Knowledge, and Uncertainty - - - General
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • Z19 - Other Special Topics - - Cultural Economics - - - Other

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