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Promoting Private Equity Funds

Author

Listed:
  • Phd. Student . Ioana Radu

    (Babes Bolyai University of Cluj Napoca FSEGA Doctoral Studies in Finance)

  • Phd. Student. Mihaela Funaru

    (Transilvania University Doctoral Studies in Marketing)

Abstract

The recently development of the capital market intensified the investors attraction toward profit opportunities. The involvement on the capital market has become a widely used activity among all investors regardless their financial power. This has led to diversifying of the capital market, and also to a specialization and hybridization of the financial instruments traded. Whereas, investment funds are considered intermediaries between investors and investees, they can be promoted in relation with their funding and investment activities involving the investors and certain target companies (also known as portfolio companies or investee companies).In addition to the traditional ways of promoting investment funds (i.e. direct selling, printed publications, advertisements and straplines, public relations actions) can be identified other particular methods in promoting their activity (fund raising, investing and financing) by using business angels and netpreneurs. Therefore, this paper presents the importance of promoting investment funds in relation to all the participants involved.

Suggested Citation

  • Phd. Student . Ioana Radu & Phd. Student. Mihaela Funaru, 2010. "Promoting Private Equity Funds," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 3(38), pages 1-12, May.
  • Handle: RePEc:aio:aucsse:v:3:y:2010:i:12:p:270-281
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    More about this item

    Keywords

    private equity; investmen funds; promoting; business angels; netpreneurs;

    JEL classification:

    • G24 - Financial Economics - - Financial Institutions and Services - - - Investment Banking; Venture Capital; Brokerage
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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