Health Insurance Competition in Germany - The Role of Advertising
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- Bettina Becker & Silke Uebelmesser, 2010. "Health Insurance Competition in Germany - the Role of Advertising," Schmollers Jahrbuch : Journal of Applied Social Science Studies / Zeitschrift für Wirtschafts- und Sozialwissenschaften, Duncker & Humblot, Berlin, vol. 130(2), pages 169-194.
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- Walter Krämer, 2011.
"The Cult of Statistical Significance – What Economists Should and Should Not Do to Make their Data Talk,"
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More about this item
KeywordsRegulated competition; health insurance market; risk selection; advertising; Germany;
- I11 - Health, Education, and Welfare - - Health - - - Analysis of Health Care Markets
- I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health
- G22 - Financial Economics - - Financial Institutions and Services - - - Insurance; Insurance Companies; Actuarial Studies
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2010-03-20 (All new papers)
- NEP-COM-2010-03-20 (Industrial Competition)
- NEP-HEA-2010-03-20 (Health Economics)
- NEP-IAS-2010-03-20 (Insurance Economics)
- NEP-MKT-2010-03-20 (Marketing)
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