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Multiple Time Series Analysis of Competitive Marketing Behavior

  • Takada, Hirokazu
  • Bass, Frank M.
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    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 43 (1998)
    Issue (Month): 2 (October)
    Pages: 97-107

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    Handle: RePEc:eee:jbrese:v:43:y:1998:i:2:p:97-107
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    1. Gregory S. Carpenter & Lee G. Cooper & Dominique M. Hanssens & David F. Midgley, 1988. "Modeling Asymmetric Competition," Marketing Science, INFORMS, vol. 7(4), pages 393-412.
    2. Chen, Chung & Lee, Chi-Wen Jevons, 1990. "A VARMA Test on the Gibson Paradox," The Review of Economics and Statistics, MIT Press, vol. 72(1), pages 96-107, February.
    3. Nelson, Phillip, 1970. "Information and Consumer Behavior," Journal of Political Economy, University of Chicago Press, vol. 78(2), pages 311-29, March-Apr.
    4. Comanor, William S & Wilson, Thomas A, 1979. "The Effect of Advertising on Competition: A Survey," Journal of Economic Literature, American Economic Association, vol. 17(2), pages 453-76, June.
    5. Nelson, Philip, 1974. "Advertising as Information," Journal of Political Economy, University of Chicago Press, vol. 82(4), pages 729-54, July/Aug..
    6. Batra, Rajeev & Vanhonacker, Wilfried R., 1988. "Falsifying laboratory results through field tests: A time-series methodology and some results," Journal of Business Research, Elsevier, vol. 16(4), pages 281-300, June.
    7. Granger, C W J, 1969. "Investigating Causal Relations by Econometric Models and Cross-Spectral Methods," Econometrica, Econometric Society, vol. 37(3), pages 424-38, July.
    8. Taylor, S A, 1989. "A Comparison of Classical Tests of Criterion when Determining Granger Causality with a Bivariate ARMA Model," Empirical Economics, Springer, vol. 14(3), pages 257-71.
    9. P. Leone, Robert, 1987. "Forecasting the effect of an environmental change on market performance: An intervention time-series approach," International Journal of Forecasting, Elsevier, vol. 3(3-4), pages 463-478.
    10. Eberts, R W & Steece, B M, 1984. "A Test for Granger-Causality in a Multivariate ARMA Model," Empirical Economics, Springer, vol. 9(1), pages 51-58.
    11. Sims, Christopher A, 1972. "Money, Income, and Causality," American Economic Review, American Economic Association, vol. 62(4), pages 540-52, September.
    12. George J. Stigler, 1961. "The Economics of Information," Journal of Political Economy, University of Chicago Press, vol. 69, pages 213.
    13. Anil Kaul & Dick R. Wittink, 1995. "Empirical Generalizations About the Impact of Advertising on Price Sensitivity and Price," Marketing Science, INFORMS, vol. 14(3_supplem), pages G151-G160.
    14. Pierce, David A. & Haugh, Larry D., 1977. "Causality in temporal systems : Characterization and a survey," Journal of Econometrics, Elsevier, vol. 5(3), pages 265-293, May.
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