Multiple Time Series Analysis of Competitive Marketing Behavior
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- P. Leone, Robert, 1987. "Forecasting the effect of an environmental change on market performance: An intervention time-series approach," International Journal of Forecasting, Elsevier, vol. 3(3-4), pages 463-478.
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- Batra, Rajeev & Vanhonacker, Wilfried R., 1988. "Falsifying laboratory results through field tests: A time-series methodology and some results," Journal of Business Research, Elsevier, vol. 16(4), pages 281-300, June.
- Anil Kaul & Dick R. Wittink, 1995. "Empirical Generalizations About the Impact of Advertising on Price Sensitivity and Price," Marketing Science, INFORMS, vol. 14(3_supplem), pages 151-160.
- Nelson, Philip, 1974. "Advertising as Information," Journal of Political Economy, University of Chicago Press, vol. 82(4), pages 729-754, July/Aug..
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- Sims, Christopher A, 1972. "Money, Income, and Causality," American Economic Review, American Economic Association, vol. 62(4), pages 540-552, September.
- George J. Stigler, 1961. "The Economics of Information," Journal of Political Economy, University of Chicago Press, vol. 69, pages 213-213.
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