The motivation structure of electronic word-of-mouth: Effects of personality on the generation of online articulations
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- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
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- NEP-ALL-2011-07-13 (All new papers)
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