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Confusing Borders Between Marketing And Reality


  • Lect. Flaviu Meghisan Ph. D

    (Uniersity of Pitesti Faculty of Economic Sciences Pitesti, Romania)

  • Georgeta-Madalina Meghisan Ph. D

    (Uniersity of Craiova Faculty of Economic and Business Administration Craiova, Romania)


The company sees its clients from a strategic point of view, approaching them as human beings and paying attention to their needs and preoccupations. The current marketers try to reach the mind and heart of the consumers. Most of them, the consumers seek for solutions to their anxieties on a globalised market. In a confusing world, they look for those companies that address to the most profund human wishes from a social, economic and environmental point of view in their mission, vision and values. They nor only seek for functional and emotional satisfaction,but also the human spirit fulfilment throughout the chosen products and services. From another point of view, it is difficult to determine where the marketing creations stop and where "the real world" begins. We can not be sure of the beginning and the end of this border.

Suggested Citation

  • Lect. Flaviu Meghisan Ph. D & Georgeta-Madalina Meghisan Ph. D, 2011. "Confusing Borders Between Marketing And Reality," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(39), pages 133-136, May.
  • Handle: RePEc:aio:aucsse:v:1:y:2011:i:4:p:133-136

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    More about this item


    marketing; consumer's needs; global market;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising


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