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¿Tiene algún efecto la propaganda política en la decisión de los votantes?

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  • Marinkovic Dal Poggetto Sofía

Abstract

¿Tiene algún efecto la propaganda política en la decisión de los votantes? En este trabajo estimo el impacto causal de una estrategia de campaña electoral de exhibir carteles en la vía pública en el voto de los electores. La Ciudad de Buenos Aires (Argentina) sortea para cada elección (tanto primarias como generales) paquetes de espacios publicitarios distribuidos en toda la ciudad entre los partidos que se presentan. Utilizando este sorteo, estimo el efecto que tienen estos los espacios publicitarios en el resultado electoral para las elecciones primarias (P.A.S.O.) y generales de 2021. Encuentro un efecto positivo de la presencia de carteles sobre el voto que se sostiene tanto a nivel general como para cada partido de manera individual aportando evidencia de la eficacia de este tipo de estrategia de campaña para un país latinoamericano.

Suggested Citation

  • Marinkovic Dal Poggetto Sofía, 2023. "¿Tiene algún efecto la propaganda política en la decisión de los votantes?," Asociación Argentina de Economía Política: Working Papers 4667, Asociación Argentina de Economía Política.
    • Handle: RePEc:aep:anales:4667
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    References listed on IDEAS

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    More about this item

    JEL classification:

    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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