IDEAS home Printed from https://ideas.repec.org/a/diw/diwwob/75-9-1.html
   My bibliography  Save this article

Online-Werbung: Wettbewerb und Verbraucherschutz kommen zu kurz

Author

Listed:
  • Georg Erber
  • Marco Mundelius

Abstract

Die Aufwendungen für Online-Werbung sind in den vergangenen Jahren rasant gewachsen. Ihr Anteil am gesamten deutschen Werbemarkt lag 2007 bei sieben Prozent und die Tendenz zeigt weiter steil nach oben. Der Versuch von Microsoft, den weltweit zweitgrößten Suchmaschinenbetreiber, Yahoo, zu übernehmen, ist auch ein Hinweis darauf, welches große Potential in diesem Markt gesehen wird. Gleichzeitig erscheint es immer dringlicher, die rechtlichen Möglichkeiten zur Verhinderung der missbräuchlichen Nutzung personenspezifischer Informationen zu verbessern. Hinzu kommen wettbewerbspolitische Probleme, da es bei Online-Werbung, insbesondere beim Suchwort-Marketing, bereits zu einer hohen Marktkonzentration gekommen ist. Neben Missbrauchsaufsicht und Fusionskontrolle sind offene Schnittstellen und Standards wichtige Instrumente, um den Marktzutritt zu ermöglichen.

Suggested Citation

  • Georg Erber & Marco Mundelius, 2008. "Online-Werbung: Wettbewerb und Verbraucherschutz kommen zu kurz," DIW Wochenbericht, DIW Berlin, German Institute for Economic Research, vol. 75(9), pages 85-90.
    • Handle: RePEc:diw:diwwob:75-9-1
    as

    Download full text from publisher

    File URL: https://www.diw.de/documents/publikationen/73/diw_01.c.79476.de/08-9-1.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Online-marketing; Anti-trust; Merger control; Privacy issues;
    All these keywords.

    JEL classification:

    • D18 - Microeconomics - - Household Behavior - - - Consumer Protection
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:diw:diwwob:75-9-1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Bibliothek (email available below). General contact details of provider: https://edirc.repec.org/data/diwbede.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.