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Communication Policies of the Agriculture Companies in Bulgaria

  • Lyubomir Lyubenov
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    Communication policies of farms in Bulgaria: The development of marketing communications at the Bulgarian agricultural enterprises faces serious difficulties. Therefore the main objective of this study is to discover the appropriate forms for the implementation of successful marketing communications of the farms with customers and the public. The main tools for communicating with individuals, groups and organizations: public relations (PR), advertising, sales promotion, personal selling, direct marketing (DM) are analyzed in details. The wide-ranging role of agricultural policies in the field of communications activity of agricultural enterprises is explored. The possibilities of application of the communication policies of agricultural enterprises at micro, meso, macro and mega level are analyzed. It is estimated that in perspective the areas of application, tools and budgets for communication policies of agricultural enterprises should increase steadily at all levels. As the most appropriate in terms of opportunities for utilization and outcomes emerge PR and DM in combination with the Internet and the new information technologies and devices.

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    Article provided by Bulgarian Academy of Sciences - Economic Research Institute in its journal Economic Studies.

    Volume (Year): (2013)
    Issue (Month): 4 ()
    Pages: 101-121

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    Handle: RePEc:bas:econst:y:2013:i:4:p:101-121
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    1. Никита Андриевский & Елизавета Худько, 2013. "Финансовые Рынки," Russian Economic Developments (in Russian), Gaidar Institute for Economic Policy, issue 11, pages 10-13, Ноябрь.
    2. Надежда Воловик, 2013. "Внешняя Торговля," Russian Economic Developments (in Russian), Gaidar Institute for Economic Policy, issue 8, pages 19-21, Август.
    3. Белокрылова Ольга Спиридоновна, 2013. "Слово Редактора," Вопросы регулирования экономики, CyberLeninka;Общество с ограниченной ответственностью «Гуманитарные перспективы», vol. 4(3), pages 5.
    4. Надежда Воловик & Карина Харина, 2013. "Внешняя Торговля," Russian Economic Developments (in Russian), Gaidar Institute for Economic Policy, issue 11, pages 32-34, Ноябрь.
    5. Георгий Задонский, 2013. "Ипотека В Рф," Russian Economic Developments (in Russian), Gaidar Institute for Economic Policy, issue 8, pages 30-32, Август.
    6. Надежда Воловик & Карина Харина, 2013. "Внешняя Торговля," Russian Economic Developments (in Russian), Gaidar Institute for Economic Policy, issue 7, pages 32-35, Июль.
    7. Никита Андриевский & Елизавета Худько, 2013. "Финансовые Рынки," Russian Economic Developments (in Russian), Gaidar Institute for Economic Policy, issue 8, pages 9-12, Август.
    8. Никита Андриевский & Елизавета Худько, 2013. "Финансовые Рынки," Russian Economic Developments (in Russian), Gaidar Institute for Economic Policy, issue 9, pages 9-12, Сентябрь.
    9. Юрий Бобылев, 2013. "Нефтегазовый Сектор," Russian Economic Developments (in Russian), Gaidar Institute for Economic Policy, issue 9, pages 20-23, Сентябрь.
    10. Никита Андриевский & Елизавета Худько, 2013. "Финансовые Рынки," Russian Economic Developments (in Russian), Gaidar Institute for Economic Policy, issue 10, pages 15-18, Октябрь.
    11. Надежда Воловик, 2013. "Внешняя Торговля," Russian Economic Developments (in Russian), Gaidar Institute for Economic Policy, issue 10, pages 29-31, Октябрь.
    12. Белокрылова Ольга Спиридоновна, 2013. "Слово Редактора," Вопросы регулирования экономики, CyberLeninka;Общество с ограниченной ответственностью «Гуманитарные перспективы», vol. 4(3), pages 7.
    13. Георгий Задонский, 2013. "Ипотека В Рф," Russian Economic Developments (in Russian), Gaidar Institute for Economic Policy, issue 9, pages 39-41, Сентябрь.
    14. Lyubomir Lyubenov, 2012. "A Priori Study of Marketing Innovation Strategies of Agricultural Enterprises in Bulgaria," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 137-153.
    15. Никита Андриевский & Елизавета Худько, 2013. "Финансовые Рынки," Russian Economic Developments (in Russian), Gaidar Institute for Economic Policy, issue 7, pages 13-16, Июль.
    16. Надежда Воловик, 2013. "Внешняя Торговля," Russian Economic Developments (in Russian), Gaidar Institute for Economic Policy, issue 9, pages 28-30, Сентябрь.
    17. Георгий Задонский, 2013. "Рынок Недвижимости," Russian Economic Developments (in Russian), Gaidar Institute for Economic Policy, issue 7, pages 45-49, Июль.
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