IDEAS home Printed from https://ideas.repec.org/a/icb/wpaper/v1y2014i1270-277.html
   My bibliography  Save this article

Publicity, Advertising and Spirituality

Author

Listed:
  • Stefanescu-Mihaila RAMONA OLIVIA

    () (Spiru Haret University)

Abstract

Advertising industry is more and more often associated to brilliant minds in areas such as: psychology, sociology, anthropology, who turned a job into a full time task of 'penetrating the collective public mind, (...) its manipulation, exploitation and control'. That is why, ever since its beginnings, the advertising industry was admonished by social critics for taking materialism to the highest levels; to replace inner happiness and intrinsic motivation with the wish to be productive in society only to the extent of consuming and buying happiness. Therefore, over time, advertising and publicity have raised pros and cons; while some voices describe advertising as a motor of society, driving economic development, there are others that strongly criticise advertising creations, blaming it of manipulation. Conversely, reality proves that a number of other factors exercise a major influence on the customers: experience, price, traditions, age, fashion, religion, etc thus, the fight between advertising pros and cons has led to the emergence of theories regarding its efficiency. Controversy related to the relationship between the rational and the emotional is still ongoing, the more so as the conventional alternative states that we should not let ourselves be affected by emotion when we make decisions, also, religious doctrines state that the mind and the body are two separate entities.

Suggested Citation

  • Stefanescu-Mihaila RAMONA OLIVIA, 2014. "Publicity, Advertising and Spirituality," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 1(1), pages 270-277, December.
  • Handle: RePEc:icb:wpaper:v:1:y:2014:i:1:270-277
    as

    Download full text from publisher

    File URL: http://icesba.eu/RePEc/icb/wpaper/ICESBA2014_33Stefanescu_P270-277.pdf
    Download Restriction: no

    More about this item

    Keywords

    advertising industry; advertising effect; consumer psychology; emotional advertising; faith and spirituality.;

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • D87 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Neuroeconomics
    • Z12 - Other Special Topics - - Cultural Economics - - - Religion

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:icb:wpaper:v:1:y:2014:i:1:270-277. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Rocsana Bucea-Manea-Tonis). General contact details of provider: http://icesba.eu .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.