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What We, Belgian’S, Consider To Be Marketing

Author

Listed:
  • Pieter Billiau

    (Hogeschool West-Vlaanderen, Faculty of Business Management, Bruges, Belgium)

  • Pieter Vandenberghe

    (Hogeschool West-Vlaanderen, Faculty of Business Management)

Abstract

As we are foreign students who will be graduating this June in the field of Business management (Marketing) we wanted to share our knowledge and vision with our fellow Romanian students therefore did we write the following article. We consider marketing to be a universal common language and we strongly hope that our view on this matter will enlighten your entrepreneurial spirit.

Suggested Citation

  • Pieter Billiau & Pieter Vandenberghe, 2006. "What We, Belgian’S, Consider To Be Marketing," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(6), pages 54-58, April.
  • Handle: RePEc:aio:rteyej:v:1:y:2006:i:5:p:54-58
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    File URL: http://feaa.ucv.ro/RTE/006-08.pdf
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    More about this item

    Keywords

    marketing; marketing mix; product life cycle; swot analysis;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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