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Competitiveness of Family Tourist Micro-Enterprises as an Element of Tourist Destination Product

Author

Listed:
  • Dębski Maciej

    (Społeczna Akademia Nauk)

  • Krawczyk Adriana

    (Amsterdam School of International Business – AMSIB Amsterdam University of Applied Sciences)

Abstract

Objective: Tourist regions are characterized by a very high complexity and micro-enterprises are the largest group of entities which determine the competitiveness of the destination. However, management of such businesses has a strong specificity. The goal of this paper is to identify the capabilities of managing competitiveness and marketing of this group of entities.

Suggested Citation

  • Dębski Maciej & Krawczyk Adriana, 2017. "Competitiveness of Family Tourist Micro-Enterprises as an Element of Tourist Destination Product," Journal of Intercultural Management, Sciendo, vol. 9(4), pages 59-76, December.
    • Handle: RePEc:vrs:joinma:v:9:y:2017:i:4:p:59-76:n:5
    DOI: 10.1515/joim-2017-0021
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    References listed on IDEAS

    as
    1. Henrik Harms, 2014. "Review of Family Business Definitions: Cluster Approach and Implications of Heterogeneous Application for Family Business Research," IJFS, MDPI, vol. 2(3), pages 1-35, July.
    2. Michael Hitchcock & Simone Wesner, 2009. "Vietnamese values, networks and family businesses in London," Asia Pacific Business Review, Taylor & Francis Journals, vol. 15(2), pages 265-282, April.
    3. Hanna, Richard & Rohm, Andrew & Crittenden, Victoria L., 2011. "We're all connected: The power of the social media ecosystem," Business Horizons, Elsevier, vol. 54(3), pages 265-273, May.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    competitiveness; tourism; destination product; family micro-enterprises;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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