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The impact of cultural values on Vietnamese ethnic entrepreneurs in Germany

Author

Listed:
  • Quynh Duong Phuong

    (University of Bremen, Bibliothekstraße 1, 28359 Bremen, Germany)

  • Aki Harima

    (University of Bremen, Bibliothekstraße 1, 28359 Bremen, Germany)

Abstract

While culture plays a central role in ethnic entrepreneurship, extant research offers a limited understanding of this aspect. This paper investigates the impact of cultural values on Vietnamese ethnic entrepreneurs in Germany. We conducted five case studies with Vietnamese ethnic entrepreneurs. Based on the case studies, we identified four distinct types of cultural values that have a crucial impact on the entrepreneurial activities of the observed Vietnamese entrepreneurs in Germany: i) Family involvement, ii) Cautiousness in entrepreneurial decision-making, iii) Assertiveness in front of the community and iv) Cordiality of service. The study offers an initial insight into the role of cultural values in entrepreneurial decision-making processes of ethnic entrepreneurs and recognizes a reciprocal effect between cultural values and the balance of embeddedness.

Suggested Citation

  • Quynh Duong Phuong & Aki Harima, 2019. "The impact of cultural values on Vietnamese ethnic entrepreneurs in Germany," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 15(2), pages 85-116.
    • Handle: RePEc:aae:journl:v:15:y:2019:i:2:p:85-116
    DOI: 10.7341/20191524
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    References listed on IDEAS

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    Citations

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    Cited by:

    1. Sinkovics, Noemi & Reuber, A. Rebecca, 2021. "Beyond disciplinary silos: A systematic analysis of the migrant entrepreneurship literature," Journal of World Business, Elsevier, vol. 56(4).
    2. Aki Harima & Thomas Baron, 2020. "Is this Transnational Entrepreneurship? Five Cases in Which It Is Hard to Say ‘Yes’ or ‘No’," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 6(1), pages 12-40, January.
    3. Terstriep, Judith & David, Alexandra & Ruthemeier, Alexander & Elo, Maria, 2022. "The role of local embeddedness of transnational migrant start-ups in the COVID-19 crises: Examples from the Berlin start-up ecosystem," IAT Discussion Papers 22/05, Institut Arbeit und Technik (IAT), Westfälische Hochschule, University of Applied Sciences.
    4. Ali Salem Saleh Al-Haimer Al-Merri & Hani J. Irtaimeh, 2021. "Cultural Values on Continuous Improvement in Private Schools in Kuwait," International Journal of Business and Management, Canadian Center of Science and Education, vol. 15(5), pages 1-37, July.
    5. Cat-My Dang & Aki Harima, 2020. "Dual Embeddedness and Entrepreneurial Activities of Second-Generation Ethnic Entrepreneurs: Multiple Case Studies with Vietnamese Entrepreneurs in Germany," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 6(1), pages 84-113, January.

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    More about this item

    Keywords

    cultural values; ethnic entrepreneurship; ethnic entrepreneurs; embeddedness; Vietnamese ethnic entrepreneurs;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • F22 - International Economics - - International Factor Movements and International Business - - - International Migration

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