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“The Odd Ones Out†: How Root Metaphors From Management Studies are Used in Mainstream Entrepreneurship Research

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  • Erik Lundmark
  • Anna Krzeminska
  • Hana Milanov

Abstract

Root metaphors shape and reflect thinking in a field of research. This article analyzes how root metaphors from management studies are used in mainstream entrepreneurship research. We show how some root metaphors have been adapted, particularly those with negative connotations. We use the adapted metaphors to identify blind spots, suggest areas of research largely overlooked, and provide alternative perspectives on familiar phenomena in mainstream entrepreneurship research. We identify a positive root metaphor—organizations as instruments of emancipation—and discuss how it contributes to the canon of root metaphors for organizations, hitherto characterized as neutral or negative.

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  • Erik Lundmark & Anna Krzeminska & Hana Milanov, 2025. "“The Odd Ones Out†: How Root Metaphors From Management Studies are Used in Mainstream Entrepreneurship Research," Entrepreneurship Theory and Practice, , vol. 49(6), pages 1597-1632, November.
    • Handle: RePEc:sae:entthe:v:49:y:2025:i:6:p:1597-1632
    DOI: 10.1177/10422587251347055
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