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Imagery of ad-venture : Understanding entrepreneurial identity through metaphor and drawing

Author

Listed:
  • Jean Clarke

    (EM - EMLyon Business School)

  • Robin Holt

Abstract

We examine how visual metaphor can reveal the tacit assumptions entrepreneurs use to make sense of their lives. While metaphor is often equated with linguistic metaphor, here we argue that metaphors created through the modality of drawing can offer a more nuanced insight into how entrepreneurs make sense of their entrepreneurial identity. From an analysis of images drawn by entrepreneurs and accompanying interviews, metaphors emerge that are much more complex, nuanced and messy than their linguistic equivalents. The images allow the entrepreneurs to isolate salient meanings about being in business, but refrain from simplifying what remains a multifaceted and at times contradictory and paradoxical experience.

Suggested Citation

  • Jean Clarke & Robin Holt, 2017. "Imagery of ad-venture : Understanding entrepreneurial identity through metaphor and drawing," Post-Print hal-02312019, HAL.
    • Handle: RePEc:hal:journl:hal-02312019
    as

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    Cited by:

    1. Adrienne Callander & Michael E. Cummings, 2021. "Liminal spaces: A review of the art in entrepreneurship and the entrepreneurship in art," Small Business Economics, Springer, vol. 57(2), pages 739-754, August.
    2. Eric Boyd, D. & Keith Harrison, C. & McInerny, Haley, 2021. "Transitioning from athlete to entrepreneur: An entrepreneurial identity perspective," Journal of Business Research, Elsevier, vol. 136(C), pages 479-487.
    3. Hui Zhang & Yuan Mo & Dong Wang, 2021. "Why do some academic entrepreneurs experience less role conflict? The impact of prior academic experience and prior entrepreneurial experience," International Entrepreneurship and Management Journal, Springer, vol. 17(4), pages 1521-1539, December.
    4. Ginting-Szczesny, Bernadetta A., 2022. "Giving colour to emotions in entrepreneurship," Journal of Business Venturing Insights, Elsevier, vol. 17(C).
    5. Liu, Jingting & Zhu, Ying & Serapio, Manuel & Cavusgil, S. Tamer, 2019. "The new generation of millennial entrepreneurs: A review and call for research," International Business Review, Elsevier, vol. 28(5), pages 1-1.
    6. Aaltola, Pasi & Manninen, Ari, 2021. "Drawing the premises for personalized learning: Illustrations of management and accounting," Journal of Accounting Education, Elsevier, vol. 54(C).
    7. O'Neil, Isobel & Ucbasaran, Deniz & York, Jeffrey G., 2022. "The evolution of founder identity as an authenticity work process," Journal of Business Venturing, Elsevier, vol. 37(1).
    8. Mitchell, J. Robert & Israelsen, Trevor L. & Mitchell, Ronald K. & Lim, Dominic S.K., 2021. "Stakeholder identification as entrepreneurial action: The social process of stakeholder enrollment in new venture emergence," Journal of Business Venturing, Elsevier, vol. 36(6).
    9. Erik Lundmark & Anna Krzeminska & Dean A. Shepherd, 2019. "Images of Entrepreneurship: Exploring Root Metaphors and Expanding Upon Them," Entrepreneurship Theory and Practice, , vol. 43(1), pages 138-170, January.

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