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The Entrepreneurial Story and its Implications for Research

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  • Anna Brattström
  • Karl Wennberg

Abstract

Research is not merely report-writing; it also involves elements of storytelling. In this essay, we reflect on two narrative archetypes in entrepreneurship research: the stories of entrepreneurship as a road to salvation and means to emancipation. We outline a framework to analyze research from a storytelling perspective, apply this framework to identify implicit assumptions and methodological biases in mainstream research, and discuss how a storytelling framework can be used to generate alternative stories. We argue for a more empirically grounded research agenda that continues the development of entrepreneurship research into a rich and diverse field.

Suggested Citation

  • Anna Brattström & Karl Wennberg, 2022. "The Entrepreneurial Story and its Implications for Research," Entrepreneurship Theory and Practice, , vol. 46(6), pages 1443-1468, November.
    • Handle: RePEc:sae:entthe:v:46:y:2022:i:6:p:1443-1468
    DOI: 10.1177/10422587211053802
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