IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02511088.html
   My bibliography  Save this paper

Energizing through Visuals: How Social Entrepreneurs Use Emotion-Symbolic Work for Social Change

Author

Listed:
  • David Barberá-Tomás
  • Itziar Castelló
  • Frank de Bakker

    (LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

  • Charlene Zietsma

Abstract

Little is known about how social entrepreneurs try to induce enactment of their cause, especially when this cause is difficult to embrace. Through a longitudinal study, we analyze how anti-plastic pollution social entrepreneurs use multimodal (visual and verbal) interactions to influence their targets and promote their cause. Our findings reveal that these social entrepreneurs use what we call "emotion-symbolic work," which involves using visuals and words to elicit negative emotions through moral shock, and then transforming those emotions into emotional energy for enactment. The emotional transformation process entails connecting target actors to a cause, a collective identity, and the social entrepreneurs themselves. Our exploration of emotion-symbolic work offers new ways of seeing by emphasizing the use of multimodal interactions to affect emotions in efforts to influence target actors to enact a cause.

Suggested Citation

  • David Barberá-Tomás & Itziar Castelló & Frank de Bakker & Charlene Zietsma, 2019. "Energizing through Visuals: How Social Entrepreneurs Use Emotion-Symbolic Work for Social Change," Post-Print hal-02511088, HAL.
    • Handle: RePEc:hal:journl:hal-02511088
    DOI: 10.5465/amj.2017.1488
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Karina Cagarman & Jan Kratzer & Laura Helen von Arnim & Kristina Fajga & Michaela Jacqueline Gieseke, 2020. "Social Entrepreneurship on Its Way to Significance: The Case of Germany," Sustainability, MDPI, vol. 12(21), pages 1-13, October.
    2. Mikhail Kosmynin & Elisabet Carine Ljunggren, 2023. "Tales of the Unexpected: The Repair Work of an Entrepreneurial Resourcing Practice and the Role of Emotions," Entrepreneurship Theory and Practice, , vol. 47(6), pages 2347-2383, November.
    3. Fernhaber, Stephanie A. & Zou, Huan, 2022. "Advancing societal grand challenge research at the interface of entrepreneurship and international business: A review and research agenda," Journal of Business Venturing, Elsevier, vol. 37(5).
    4. Paula Ungureanu, 2023. "Putting Space in Place. Multimodal Translation of the Grand Challenge of Regional Smart Specialization from Policy to Cross-sector Partnerships," Journal of Business Ethics, Springer, vol. 184(4), pages 895-915, May.
    5. Sonia S. Siraz & Björn Claes & Julio O. De Castro & Eero Vaara, 2023. "Theorizing the Grey Area between Legitimacy and Illegitimacy," Journal of Management Studies, Wiley Blackwell, vol. 60(4), pages 924-962, June.
    6. Gandhi, Mohina & Kar, Arpan Kumar, 2022. "How do Fortune firms build a social presence on social media platforms? Insights from multi-modal analytics," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
    7. Delphine Gibassier & Giovanna Michelon & Mélodie Cartel, 2020. "The future of carbon accounting research: “we’ve pissed mother nature off, big time”," Post-Print hal-02810507, HAL.
    8. Gupta, Parul & Chauhan, Sumedha & Paul, Justin & Jaiswal, M.P., 2020. "Social entrepreneurship research: A review and future research agenda," Journal of Business Research, Elsevier, vol. 113(C), pages 209-229.
    9. Stroe, Silvia & Sirén, Charlotta & Parida, Vinit & Wincent, Joakim, 2022. "Framing ideas for new venture resources acquisition in crises: An fsQCA analysis," Journal of Business Venturing Insights, Elsevier, vol. 17(C).
    10. Torres, Pedro & Augusto, Mário, 2020. "Digitalisation, social entrepreneurship and national well-being," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
    11. Liubertė, Irina & Dimov, Dimo, 2021. "“One tiny drop changes everything”: Constructing opportunity with words," Journal of Business Venturing Insights, Elsevier, vol. 15(C).
    12. Elizabeth Goodrick & Jennifer Ling Bagdasarian & Lee C. Jarvis, 2022. "Not on Skid Row: Stigma Management in Addiction Treatment Organizations," Journal of Management Studies, Wiley Blackwell, vol. 59(8), pages 2067-2100, December.
    13. Valor, Carmen & Antonetti, Paolo & Crisafulli, Benedetta, 2022. "Emotions and consumers’ adoption of innovations: An integrative review and research agenda," Technological Forecasting and Social Change, Elsevier, vol. 179(C).
    14. Halberstadt, Jantje & Kollhoff, Sophia & Kraus, Sascha & Dhir, Amandeep, 2022. "Early bird or early worm? First-mover (dis)advantages and the success of web-based social enterprises," Technological Forecasting and Social Change, Elsevier, vol. 181(C).
    15. Jean‐François Soublière & Christi Lockwood, 2022. "Achieving cultural resonance: Four strategies toward rallying support for entrepreneurial endeavors," Strategic Management Journal, Wiley Blackwell, vol. 43(8), pages 1499-1527, August.
    16. Ronzani, Matteo & Gatzweiler, Marian Konstantin, 2022. "The lure of the visual: Multimodality, simplification, and performance measurement visualizations in a megaproject," Accounting, Organizations and Society, Elsevier, vol. 97(C).
    17. Gorgi Krlev, 2023. "Calibrating for Progress: What are the Instrumental Functions of Theory in Management Research?," Journal of Management Studies, Wiley Blackwell, vol. 60(4), pages 963-990, June.
    18. Vladasel, Theodor & Parker, Simon C. & Sloof, Randolph & van Praag, Mirjam C., 2022. "Revenue Drift, Incentives, and Effort Allocation in Social Enterprises," IZA Discussion Papers 15716, Institute of Labor Economics (IZA).
    19. Ronit Yitshaki & Fredric Kropp & Benson Honig, 2022. "The Role of Compassion in Shaping Social Entrepreneurs’ Prosocial Opportunity Recognition," Journal of Business Ethics, Springer, vol. 179(2), pages 617-647, August.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02511088. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.