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Rogue Entrepreneurship

Author

Listed:
  • Russ McBride
  • Mark D. Packard
  • Brent B. Clark

Abstract

We suggest a new category of “rogue entrepreneurship,†that describes entrepreneurial activity where the core business idea violates established or expert consensus, to be contrasted with “conforming entrepreneurship,†where it does not. There are large entrepreneurial rents hidden behind a bulwark of expert consensus that predicts doom for a venture based upon a rogue and unlikely claim. The “rogue†cases, where the predominant assessment context is different from the entrepreneur’s, result in broad skepticism against the entrepreneurial claim. We explain what rogue entrepreneurship is and how it works.

Suggested Citation

  • Russ McBride & Mark D. Packard & Brent B. Clark, 2024. "Rogue Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 48(1), pages 392-417, January.
    • Handle: RePEc:sae:entthe:v:48:y:2024:i:1:p:392-417
    DOI: 10.1177/10422587221135763
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    References listed on IDEAS

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