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The Press Release – The Media Instrument For Increasing Competitiveness

Author

Listed:
  • Alina Catanet

    (Media University Faculty of Management of Affairs Bucharest, Romania)

  • Catalina Radu

    (Academy of Economic Studies Faculty of Management Bucharest, Romania)

Abstract

More and more companies use press releases to promote a new product or service or to announce a big project which can increase their competitiveness. Through this cheap instrument the actual organizations maintain themselves continuously active in the eyes of target groups. Writing good quality press releases requires experience and skill and knowing and respecting of some important rules.

Suggested Citation

  • Alina Catanet & Catalina Radu, 2007. "The Press Release – The Media Instrument For Increasing Competitiveness," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(8), pages 111-114, April.
  • Handle: RePEc:aio:rteyej:v:1:y:2007:i:8:p:111-114
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    File URL: http://feaa.ucv.ro/RTE/008-15.pdf
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    More about this item

    Keywords

    competitiveness; marketing media; press release; advertising; communication; public relations.;

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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