Exploring Audiences’ Behavior in the Theatre Land
In: Proceedings of FIKUSZ '12
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References listed on IDEAS
- Dominique Bourgeon, 2000. "Evaluating Consumer Behaviour in the Field of Arts and Culture Marketing," Post-Print halshs-00495052, HAL.
- A. Jolibert & P. Jourdan, 2005. "Marketing Research," Post-Print halshs-00095262, HAL.
More about this item
Keywordsmotivation; decision making process; arts audience; theatre; performing arts;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
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