Exploring Audiences’ Behavior in the Theatre Land
In: Proceedings of FIKUSZ '12
The aim of this paper is to reveal updated insights regarding the theatre audiences’ behavior in terms of which are the key motivations that drive them to attend a theatre event, the steps they follow within the making decision process and the variables they take into consideration when evaluating their own overall satisfaction related to the artistic experience.
|This chapter was published in: Pál Michelberger (ed.) Proceedings of FIKUSZ '12, , pages 29-36, 2012.|
|This item is provided by Óbuda University, Keleti Faculty of Business and Management in its series Proceedings of FIKUSZ '12 with number 29-36.|
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- Dominique Bourgeon, 2000. "Evaluating Consumer Behaviour in the Field of Arts and Culture Marketing," Post-Print halshs-00495052, HAL.
- A. Jolibert & P. Jourdan, 2005. "Marketing Research," Post-Print halshs-00095262, HAL.
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