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Evaluating Consumer Behaviour in the Field of Arts and Culture Marketing

Author

Listed:
  • Dominique Bourgeon

    (LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique)

Abstract

No abstract is available for this item.

Suggested Citation

  • Dominique Bourgeon, 2000. "Evaluating Consumer Behaviour in the Field of Arts and Culture Marketing," Post-Print halshs-00495052, HAL.
    • Handle: RePEc:hal:journl:halshs-00495052
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    Citations

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    Cited by:

    1. Václav Kupec & Michal Lukáč & Peter Štarchoň & Gabriela Pajtinková Bartáková, 2020. "Audit of Museum Marketing Communication in the Modern Management Context," IJFS, MDPI, vol. 8(3), pages 1-13, July.
    2. Magno, Francesca, 2017. "The influence of cultural blogs on their readers’ cultural product choices," International Journal of Information Management, Elsevier, vol. 37(3), pages 142-149.
    3. Francisco I. Vega-Gómez & Francisco J. Miranda-Gonzalez & Jesús Pérez Mayo & Óscar Rodrigo González-López & Laura Pascual-Nebreda, 2020. "The Scent of Art. Perception, Evaluation, and Behaviour in a Museum in Response to Olfactory Marketing," Sustainability, MDPI, vol. 12(4), pages 1-15, February.
    4. Andreea Ciceo, 2012. "Exploring Audiences’ Behavior in the Theatre Land," Proceedings of FIKUSZ '12, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '12, pages 29-36, Óbuda University, Keleti Faculty of Business and Management.
    5. Federica Codignola & Paolo Mariani, 2022. "Investigating preferences in art collecting: the case of the François Pinault Collection," Italian Journal of Marketing, Springer, vol. 2022(1), pages 107-133, March.

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