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Foreword --Revisiting the Workshop on Quantitative Marketing and Structural Econometrics

Author

Listed:
  • Brett R. Gordon

    (Columbia Business School, New York, New York 10027)

  • Raphael Thomadsen

    (UCLA Anderson School of Management, University of California, Los Angeles, Los Angeles, California 90095)

  • Eric T. Bradlow

    (Wharton School of the University of Pennsylvania, Philadelphia, Pennsylvania 19104)

  • Jean-Pierre Dubé

    (Booth School of Business, University of Chicago, Chicago, Illinois 60637)

  • Richard Staelin

    (Fuqua School of Business, Duke University, Durham, North Carolina 27708)

Abstract

This foreword and the subsequent four invited articles were commissioned by Eric T. Bradlow while Editor-in-Chief of Marketing Science . The foreword was written in four parts; each part covers a different aspect of the Workshop on Quantitative Marketing and Structural Econometrics. The workshop was cosponsored by Columbia Business School, Duke University, the University of California at Los Angeles, and the INFORMS Society for Marketing Science and was held at the Fuqua School of Business at Duke University in August 2010. The introductory section, written by Bradlow, covers why he commissioned these articles in the first place. In his section, Jean-Pierre Dubé discusses "going from good to great" in the structural econometrics area as applied to marketing problems. A section jointly written by Brett R. Gordon and Raphael Thomadsen (both co-organizers of the workshop) discusses the workshop itself and some important thoughts for those people doing "structural econometrics in the trenches." Finally, co-workshop organizer Richard Staelin's section provides some perspective on both the workshop and structural econometrics as they relate to analytical models and empirical work for quantitative marketing researchers.

Suggested Citation

  • Brett R. Gordon & Raphael Thomadsen & Eric T. Bradlow & Jean-Pierre Dubé & Richard Staelin, 2011. "Foreword --Revisiting the Workshop on Quantitative Marketing and Structural Econometrics," Marketing Science, INFORMS, vol. 30(6), pages 945-949, November.
    • Handle: RePEc:inm:ormksc:v:30:y:2011:i:6:p:945-949
    DOI: 10.1287/mksc.1110.0677
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    References listed on IDEAS

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