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Switching Cost and Deposit Demand in China

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  • Chun-Yu Ho

    (Shanghai Jiao Tong University and Hong Kong Institute for Monetary Research)

Abstract

This paper develops and estimates a dynamic model of consumer demand for deposits in which banks provide differentiated products and product characteristics that evolve over time. Existing consumers are forward-looking and incur a fixed cost for switching banks, whereas incoming consumers are forward-looking but do not incur any cost for joining a bank. The main finding is that consumers prefer banks with more employees and branches. The switching cost is approximately 0.8% of the deposit's value, which leads the static model to bias the demand estimates. The dynamic model shows that the price elasticity over a long time horizon is substantially larger than the same elasticity over a short time horizon. Counterfactual experiments with a dynamic monopoly show that reducing the switching cost has a comparable competitive effect on bank pricing as a result of reducing the dominant position of the monopoly.

Suggested Citation

  • Chun-Yu Ho, 2014. "Switching Cost and Deposit Demand in China," Working Papers 062014, Hong Kong Institute for Monetary Research.
  • Handle: RePEc:hkm:wpaper:062014
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    References listed on IDEAS

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    Cited by:

    1. Chun‐Yu Ho, 2015. "Switching Cost And Deposit Demand In China," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 56, pages 723-749, August.
    2. HSIAO, Cheng & SHEN, Yan & BIAN, Wenlong, 2015. "Evaluating the effectiveness of China's financial reform—The efficiency of China's domestic banks," China Economic Review, Elsevier, vol. 35(C), pages 70-82.
    3. Egarius, Damien & Weill, Laurent, 2016. "Switching costs and market power in the banking industry: The case of cooperative banks," Journal of International Financial Markets, Institutions and Money, Elsevier, vol. 42(C), pages 155-165.

    More about this item

    Keywords

    Banks in China; Demand Estimation; Switching Cost;

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General

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