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Measuring long-run marketing effects and their implications for long-run marketing decisions

Listed author(s):
  • Bart Bronnenberg
  • Jean Dubé
  • Carl Mela

    ()

  • Paulo Albuquerque
  • Tulin Erdem
  • Brett Gordon
  • Dominique Hanssens
  • Guenter Hitsch
  • Han Hong
  • Baohong Sun

No abstract is available for this item.

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File URL: http://hdl.handle.net/10.1007/s11002-008-9055-0
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Article provided by Springer in its journal Marketing Letters.

Volume (Year): 19 (2008)
Issue (Month): 3 (December)
Pages: 367-382

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Handle: RePEc:kap:mktlet:v:19:y:2008:i:3:p:367-382
DOI: 10.1007/s11002-008-9055-0
Contact details of provider: Web page: http://www.springer.com

Order Information: Web: http://www.springer.com/business+%26+management/marketing/journal/11002/PS2?detailsPage=societies

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