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Bart J. Bronnenberg

Personal Details

First Name:Bart
Middle Name:J.
Last Name:Bronnenberg
Suffix:
RePEc Short-ID:pbr235
[This author has chosen not to make the email address public]
http://www.tilburguniversity.nl/webwijs/show/?uid=b.j.bronnenberg

Affiliation

(in no particular order)

CentER for Economic Research
School of Economics and Management
Universiteit van Tilburg (Tilburg University)

Tilburg, Netherlands
http://center.uvt.nl/

31 13 4663050
31 13 4663066
P.O. Box 90153, 5000 LE Tilburg
RePEc:edi:cekubnl (more details at EDIRC)

CentER Applied Research
Universiteit van Tilburg (Tilburg University)

Tilburg, Netherlands
http://www.center-ar.nl/

(013) 466 2347
(013) 466 2764
Postbus 90153, 5000 LE TILBURG
RePEc:edi:eikubnl (more details at EDIRC)

Research output

as
Jump to: Working papers Articles

Working papers

  1. Bart J. Bronnenberg & Jean-Pierre H. Dube & Matthew Gentzkow, 2010. "The Evolution of Brand Preferences: Evidence from Consumer Migration," NBER Working Papers 16267, National Bureau of Economic Research, Inc.

Articles

  1. Bart J. Bronnenberg & Sanjay K. Dhar & Jean-Pierre H. Dubé, 2009. "Brand History, Geography, and the Persistence of Brand Shares," Journal of Political Economy, University of Chicago Press, vol. 117(1), pages 87-115, February.
  2. Bart Bronnenberg & Jean Dubé & Carl Mela & Paulo Albuquerque & Tulin Erdem & Brett Gordon & Dominique Hanssens & Guenter Hitsch & Han Hong & Baohong Sun, 2008. "Measuring long-run marketing effects and their implications for long-run marketing decisions," Marketing Letters, Springer, vol. 19(3), pages 367-382, December.
  3. Bart Bronnenberg, 2008. "Brand competition in CPG industries: Sustaining large local advantages with little product differentiation," Quantitative Marketing and Economics (QME), Springer, vol. 6(1), pages 79-107, March.
  4. Eric Bradlow & Bart Bronnenberg & Gary Russell & Neeraj Arora & David Bell & Sri Duvvuri & Frankel Hofstede & Catarina Sismeiro & Raphael Thomadsen & Sha Yang, 2005. "Spatial Models in Marketing," Marketing Letters, Springer, vol. 16(3), pages 267-278, December.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Wikipedia mentions

(Only mentions on Wikipedia that link back to a page on a RePEc service)
  1. Bart J. Bronnenberg & Sanjay K. Dhar & Jean-Pierre H. Dubé, 2009. "Brand History, Geography, and the Persistence of Brand Shares," Journal of Political Economy, University of Chicago Press, vol. 117(1), pages 87-115, February.

    Mentioned in:

    1. Brand History, Geography, and the Persistence of Brand Shares (JPE 2009) in ReplicationWiki ()

Working papers

  1. Bart J. Bronnenberg & Jean-Pierre H. Dube & Matthew Gentzkow, 2010. "The Evolution of Brand Preferences: Evidence from Consumer Migration," NBER Working Papers 16267, National Bureau of Economic Research, Inc.

    Cited by:

    1. K. Sudhir & Ishani Tewari, 2015. "Long Term Effects of Experience During Youth: Evidence From Consumptions in China," Cowles Foundation Discussion Papers 2025R, Cowles Foundation for Research in Economics, Yale University, revised Mar 2016.
    2. Salm, Martin & Wübker, Ansgar, 2017. "Causes of regional variation in healthcare utilization in Germany," Ruhr Economic Papers 675, RWI - Leibniz-Institut für Wirtschaftsforschung, Ruhr-University Bochum, TU Dortmund University, University of Duisburg-Essen.
    3. Samuel Bazzi & Arya Gaduh & Alexander Rothenberg & Maisy Wong, "undated". "Unity in Diversity? How Intergroup Contact Can Foster Nation Building," Boston University - Department of Economics - Working Papers Series WP2018-006, Boston University - Department of Economics.
    4. Gilchrist, Simon & Schoenle, Raphael & Sim, Jae W. & Zakrajsek, Egon, 2015. "Inflation Dynamics During the Financial Crisis," Finance and Economics Discussion Series 2015-12, Board of Governors of the Federal Reserve System (U.S.).
    5. Bart J. Bronnenberg & Jean-Pierre Dubé & Matthew Gentzkow & Jesse M. Shapiro, 2014. "Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium," NBER Working Papers 20295, National Bureau of Economic Research, Inc.
    6. Pradeep K. Chintagunta & Harikesh S. Nair, 2011. "Structural Workshop Paper --Discrete-Choice Models of Consumer Demand in Marketing," Marketing Science, INFORMS, vol. 30(6), pages 977-996, November.
    7. Atkin, David, 2013. "The Caloric Costs of Culture: Evidence from Indian Migrants," Working Papers 119, Yale University, Department of Economics.
    8. De Paula, Áureo & Hong, Harrison G & Singh, Vishal, 2015. "Hoard Behavior During Commodity Bubbles," CEPR Discussion Papers 10441, C.E.P.R. Discussion Papers.
    9. Suppliet, Moritz, 2017. "Umbrella Branding in Pharmaceutical Markets," Discussion Paper 2017-034, Tilburg University, Tilburg Law and Economic Center.
    10. Leonardo Bursztyn & Davide Cantoni, 2014. "A Tear in the Iron Curtain: The Impact of Western Television on Consumption Behavior," NBER Working Papers 20403, National Bureau of Economic Research, Inc.
    11. Thomas W. Quan & Kevin R. Williams, 2016. "Product Variety, Across-Market Demand Heterogeneity, and the Value of Online Retail," Cowles Foundation Discussion Papers 2054, Cowles Foundation for Research in Economics, Yale University.
    12. Fensore, Irene & Legge, Stefan & Schmid, Lukas, 2017. "Human Barriers to International Trade," Economics Working Paper Series 1712, University of St. Gallen, School of Economics and Political Science.
    13. A. Kerem Cosar & Paul L. E. Grieco & Shengyu Li & Felix Tintelnot, 2015. "What Drives Home Market Advantage?," CESifo Working Paper Series 5544, CESifo Group Munich.
    14. Head, Keith & Mayer, Thierry, 2013. "What separates us? Sources of resistance to globalization," CEPR Discussion Papers 9614, C.E.P.R. Discussion Papers.
    15. G. de Jong & C.L. Behrens & H. van Herk & E.T. Verhoef, 2017. "Domestic Market Power in the International Airline Industry," Tinbergen Institute Discussion Papers 17-009/VIII, Tinbergen Institute, revised 20 Mar 2018.
    16. Lorenz Kueng & Evgeny Yakovlev, 2016. "Long-Run Effects of Public Policies: Endogenous Alcohol Preferences and Life Expectancy in Russia," Working Papers w0219, Center for Economic and Financial Research (CEFIR).
    17. Inge van den Bijgaart, 2018. "Too Slow a Change? Deep Habits, Consumption Shifts and Transitory Tax Policy," CESifo Working Paper Series 6958, CESifo Group Munich.
    18. Huang, Yufeng, 2015. "Empirical analysis of consumer behavior," Other publications TiSEM 9cc96a79-43d7-436d-87d3-3, Tilburg University, School of Economics and Management.
    19. Fabrizio Germano & Martin Meier, "undated". "Concentration and Self-Censorship in Commercial Media," Working Papers 527, Barcelona Graduate School of Economics.
    20. Hunt Allcott & Rebecca Diamond & Jean-Pierre Dubé, 2017. "The Geography of Poverty and Nutrition: Food Deserts and Food Choices Across the United States," NBER Working Papers 24094, National Bureau of Economic Research, Inc.
    21. Craig L. Garthwaite, 2012. "You Get a Book! Demand Spillovers, Combative Advertising, and Celebrity Endorsements," NBER Working Papers 17915, National Bureau of Economic Research, Inc.
    22. Michael Good, 2012. "How Localized is the Pro-trade Effect of Immigration? Evidence from Mexico and the United States," Working Papers 1203, Florida International University, Department of Economics.
    23. Panle Jia Barwick & Shengmao Cao & Shanjun Li, 2017. "Local Protectionism, Market Structure, and Social Welfare: China's Automobile Market," NBER Working Papers 23678, National Bureau of Economic Research, Inc.
    24. Salvo, Alberto & Huse, Cristian, 2013. "Build it, but will they come? Evidence from consumer choice between gasoline and sugarcane ethanol," Journal of Environmental Economics and Management, Elsevier, vol. 66(2), pages 251-279.
    25. Dragone, Davide & Ziebarth, Nicolas R., 2017. "Non-separable time preferences, novelty consumption and body weight: Theory and evidence from the East German transition to capitalism," Journal of Health Economics, Elsevier, vol. 51(C), pages 41-65.
    26. Germán Gutiérrez & Thomas Philippon, 2017. "Declining Competition and Investment in the U.S," NBER Working Papers 23583, National Bureau of Economic Research, Inc.
    27. Bart J. Bronnenberg & Jean-Pierre H. Dube & Matthew Gentzkow, 2010. "The Evolution of Brand Preferences: Evidence from Consumer Migration," NBER Working Papers 16267, National Bureau of Economic Research, Inc.
    28. Gary S. Becker & Kevin M. Murphy & Jörg L. Spenkuch, 2016. "The Manipulation of Children's Preferences, Old-Age Support, and Investment in Children's Human Capital," Journal of Labor Economics, University of Chicago Press, vol. 34(S2), pages 3-30.
    29. Massimiliano Bratti & Luca de Benedictis & Gianluca Santoni, 2012. "On the Pro-Trade Effects of Immigrants," Development Working Papers 347, Centro Studi Luca d'Agliano, University of Milano, revised 13 Nov 2012.
    30. Soren T. Anderson & Ryan Kellogg & Ashley Langer & James M. Sallee, 2015. "The Intergenerational Transmission of Automobile Brand Preferences," Journal of Industrial Economics, Wiley Blackwell, vol. 63(4), pages 763-793, December.
    31. Moritz Meyer-ter-Vehn & Simon Board, 2015. "A Reputational Theory of Firm Dynamics," 2015 Meeting Papers 427, Society for Economic Dynamics.
    32. Yuqing Xing, 2015. "Global Value Chains and China's Exports to High Income Countries," GRIPS Discussion Papers 15-06, National Graduate Institute for Policy Studies.
    33. Jay Pil Choi & Seung-Hyun Hong & Seonghoon Jeon, 2013. "Local Identity and Persistent Leadership in Market Share Dynamics: Evidence from Deregulation in the Korean Soju Industry," Korean Economic Review, Korean Economic Association, vol. 29, pages 267-304.
    34. Amy Finkelstein & Matthew Gentzkow & Heidi Williams, 2014. "Sources of Geographic Variation in Health Care: Evidence from Patient Migration," NBER Working Papers 20789, National Bureau of Economic Research, Inc.
    35. Zhen, Chen & Muth, Mary K. & Karns, Shawn & Brown, Derick & Siegel, Peter, 2015. "Do Differences in Reported Expenditures between Commercial Household-based Scanner Data and Government Surveys Matter in a Structural Model of Food Demand?," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202702, European Association of Agricultural Economists.
    36. Soren T. Anderson & Ryan Kellogg & Ashley Langer & James M. Sallee, 2013. "The Intergenerational Transmission of Automobile Brand Preferences: Empirical Evidence and Implications for Firm Strategy," NBER Working Papers 19535, National Bureau of Economic Research, Inc.
    37. Ferrer, Rosa & Perrone, Helena, 2016. "Consumers' Costly Responses to Product Safety Threats," CEPR Discussion Papers 11262, C.E.P.R. Discussion Papers.
    38. Romana Khan & Ting Zhu & Sanjay Dhar, 2018. "The effect of the WIC program on consumption patterns in the cereal category," Quantitative Marketing and Economics (QME), Springer, vol. 16(1), pages 79-109, March.
    39. Harrison Hong & Áureo de Paula & Vishal Singh, 2015. "Hoard Behavior and Commodity Bubbles," NBER Working Papers 20974, National Bureau of Economic Research, Inc.
    40. Mongey, Simon, 2017. "Market Structure and Monetary Non-neutrality," Staff Report 558, Federal Reserve Bank of Minneapolis.
    41. Arthur Fishman & Ziv Hellman & Avi Weiss, 2016. "Investing in Long-Term Customer Relationships," Working Papers 2016-07, Bar-Ilan University, Department of Economics.
    42. van den Bijgaart, Inge, 2016. "Essays in environmental economics and policy," Other publications TiSEM 298bee2a-cb08-4173-9fe1-8, Tilburg University, School of Economics and Management.
    43. K. Sudhir & Ishani Tewari, 2015. "Long Term Effects of “Prosperity in Youth” on Consumption: Evidence from China," Cowles Foundation Discussion Papers 2025, Cowles Foundation for Research in Economics, Yale University.
    44. Costa-Font, Joan & Rudisill, Caroline & Tan, Stefanie, 2014. "Brand loyalty, patients and limited generic medicines uptake," Health Policy, Elsevier, vol. 116(2), pages 224-233.
    45. van den Bijgaart, I.M., 2017. "Too slow a change? Deep habits, consumption shifts and transitory tax," Working Papers in Economics 701, University of Gothenburg, Department of Economics.
    46. Paulo Somaini & Liran Einav, 2013. "A Model of Market Power in Customer Markets," Journal of Industrial Economics, Wiley Blackwell, vol. 61(4), pages 938-986, December.
    47. David Molitor, 2016. "The Evolution of Physician Practice Styles: Evidence from Cardiologist Migration," NBER Working Papers 22478, National Bureau of Economic Research, Inc.
    48. Eve Sihra, 2017. "Consumption, Social Interactions and Preferences," Sciences Po publications info:hdl:2441/1ej8deo44v9, Sciences Po.
    49. Itzhak Gilboa & Andrew Postlewaite & David Schmeidler, 2015. "Consumer Choice as Constrained Imitation," PIER Working Paper Archive 15-013, Penn Institute for Economic Research, Department of Economics, University of Pennsylvania.
    50. Anindya Ghose & Vilma Todri, 2015. "Towards a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior," Working Papers 15-15, NET Institute.

Articles

  1. Bart J. Bronnenberg & Sanjay K. Dhar & Jean-Pierre H. Dubé, 2009. "Brand History, Geography, and the Persistence of Brand Shares," Journal of Political Economy, University of Chicago Press, vol. 117(1), pages 87-115, February.

    Cited by:

    1. Szymanowski, M.G., 2009. "Consumption-based learning about brand quality : Essays on how private labels share and borrow reputation," Other publications TiSEM b12825d8-5e21-4437-adda-b, Tilburg University, School of Economics and Management.
    2. Volpe III, Rickard James, 2014. "National Brands, Private Labels, and Food Price Inflation," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 46(04), November.
    3. Bart Bronnenberg & Sanjay Dhar & Jean-Pierre Dubé, 2011. "Endogenous sunk costs and the geographic differences in the market structures of CPG categories," Quantitative Marketing and Economics (QME), Springer, vol. 9(1), pages 1-23, March.
    4. Thomas W. Quan & Kevin R. Williams, 2016. "Product Variety, Across-Market Demand Heterogeneity, and the Value of Online Retail," Cowles Foundation Discussion Papers 2054, Cowles Foundation for Research in Economics, Yale University.
    5. A. Kerem Cosar & Paul L. E. Grieco & Shengyu Li & Felix Tintelnot, 2015. "What Drives Home Market Advantage?," CESifo Working Paper Series 5544, CESifo Group Munich.
    6. G. de Jong & C.L. Behrens & H. van Herk & E.T. Verhoef, 2017. "Domestic Market Power in the International Airline Industry," Tinbergen Institute Discussion Papers 17-009/VIII, Tinbergen Institute, revised 20 Mar 2018.
    7. Nishida, Mitsukuni, 2016. "First-Mover Advantage through Distribution: A Decomposition Approach," HIT-REFINED Working Paper Series 42, Institute of Economic Research, Hitotsubashi University.
    8. Oliver J. Rutz & Garrett P. Sonnier, 2011. "The Evolution of Internal Market Structure," Marketing Science, INFORMS, vol. 30(2), pages 274-289, 03-04.
    9. Larkin, Yelena, 2013. "Brand perception, cash flow stability, and financial policy," Journal of Financial Economics, Elsevier, vol. 110(1), pages 232-253.
    10. Soren T. Anderson & Ryan Kellogg & Ashley Langer & James M. Sallee, 2015. "The Intergenerational Transmission of Automobile Brand Preferences," Journal of Industrial Economics, Wiley Blackwell, vol. 63(4), pages 763-793, December.
    11. Son, Jungmin & Kim, Jikyung (Jeanne) & Choi, Jeonghye & Kim, Mingyung, 2017. "Linking online niche sales to offline brand conditions," Journal of Business Research, Elsevier, vol. 70(C), pages 74-84.
    12. Ron Shachar & Tülin Erdem & Keisha M. Cutright & Gavan J. Fitzsimons, 2011. "Brands: The Opiate of the Nonreligious Masses?," Marketing Science, INFORMS, vol. 30(1), pages 92-110, 01-02.
    13. Jay Pil Choi & Seung-Hyun Hong & Seonghoon Jeon, 2013. "Local Identity and Persistent Leadership in Market Share Dynamics: Evidence from Deregulation in the Korean Soju Industry," Korean Economic Review, Korean Economic Association, vol. 29, pages 267-304.
    14. Peter C. Reiss, 2011. "Structural Workshop Paper --Descriptive, Structural, and Experimental Empirical Methods in Marketing Research," Marketing Science, INFORMS, vol. 30(6), pages 950-964, November.
    15. Nathan Yang, 2011. "An Empirical Model of Industry Dynamics with Common Uncertainty and Learning from the Actions of Competitors," Working Papers 11-16, NET Institute.
    16. Mongey, Simon, 2017. "Market Structure and Monetary Non-neutrality," Staff Report 558, Federal Reserve Bank of Minneapolis.
    17. Arthur Fishman & Ziv Hellman & Avi Weiss, 2016. "Investing in Long-Term Customer Relationships," Working Papers 2016-07, Bar-Ilan University, Department of Economics.
    18. Chen, Chia-Wen, 2014. "Estimating the foreclosure effect of exclusive dealing: Evidence from the entry of specialty beer producers," International Journal of Industrial Organization, Elsevier, vol. 37(C), pages 47-64.
    19. Dawes, John, 2014. "Cigarette brand loyalty and purchase patterns: An examination using US consumer panel data," Journal of Business Research, Elsevier, vol. 67(9), pages 1933-1943.
    20. Mitsukuni Nishida & Nathan Yang, 2014. "Better Together? Retail Chain Performance Dynamics in Store Expansion Before and After Mergers," Working Papers 14-08, NET Institute.
    21. Carl F. Mela, 2011. "Structural Workshop Paper --Data Selection and Procurement," Marketing Science, INFORMS, vol. 30(6), pages 965-976, November.
    22. Antonelli, Cristiano & Crespi, Francesco & Scellato, Giuseppe, 2013. "Path Dependent Patterns of Persistence in Productivity Growth," Department of Economics and Statistics Cognetti de Martiis. Working Papers 201323, University of Turin.
    23. Thompson, Ann-Marie K., 2010. "Golder's historical method in research in marketing," Journal of Business Research, Elsevier, vol. 63(12), pages 1269-1272, December.
    24. Nurski, Laura & Verboven, Frank, 2014. "Incumbency advantages, distribution networks and exclusivity — Evidence from the European car markets," International Journal of Industrial Organization, Elsevier, vol. 34(C), pages 75-79.

  2. Bart Bronnenberg & Jean Dubé & Carl Mela & Paulo Albuquerque & Tulin Erdem & Brett Gordon & Dominique Hanssens & Guenter Hitsch & Han Hong & Baohong Sun, 2008. "Measuring long-run marketing effects and their implications for long-run marketing decisions," Marketing Letters, Springer, vol. 19(3), pages 367-382, December.

    Cited by:

    1. Szymanowski, M.G., 2009. "Consumption-based learning about brand quality : Essays on how private labels share and borrow reputation," Other publications TiSEM b12825d8-5e21-4437-adda-b, Tilburg University, School of Economics and Management.
    2. Jean-Pierre H. Dube & Günter J. Hitsch & Pranav Jindal, 2012. "The Joint Identification of Utility and Discount Functions From Stated Choice Data: An Application to Durable Goods Adoption," NBER Working Papers 18393, National Bureau of Economic Research, Inc.
    3. Jean-Pierre Dubé & Günter Hitsch & Pranav Jindal, 2014. "The Joint identification of utility and discount functions from stated choice data: An application to durable goods adoption," Quantitative Marketing and Economics (QME), Springer, vol. 12(4), pages 331-377, December.
    4. Ronald Goettler & Brett Gordon, 2014. "Competition and product innovation in dynamic oligopoly," Quantitative Marketing and Economics (QME), Springer, vol. 12(1), pages 1-42, March.
    5. Jean-Pierre H. Dubé & Günter J. Hitsch & Pradeep K. Chintagunta, 2010. "Tipping and Concentration in Markets with Indirect Network Effects," Marketing Science, INFORMS, vol. 29(2), pages 216-249, 03-04.

  3. Bart Bronnenberg, 2008. "Brand competition in CPG industries: Sustaining large local advantages with little product differentiation," Quantitative Marketing and Economics (QME), Springer, vol. 6(1), pages 79-107, March.

    Cited by:

    1. M. Disli & K. Schoors, 2013. "Bank rebranding and depositor loyalty," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 13/867, Ghent University, Faculty of Economics and Business Administration.
    2. Crespi John M. & Marette Stephan, 2009. "Quality, Sunk Costs and Competition," Review of Marketing Science, De Gruyter, vol. 7(1), pages 1-36, August.

  4. Eric Bradlow & Bart Bronnenberg & Gary Russell & Neeraj Arora & David Bell & Sri Duvvuri & Frankel Hofstede & Catarina Sismeiro & Raphael Thomadsen & Sha Yang, 2005. "Spatial Models in Marketing," Marketing Letters, Springer, vol. 16(3), pages 267-278, December.

    Cited by:

    1. P. Baecke & D. Van Den Poel, 2012. "Including Spatial Interdependence in Customer Acquisition Models: a Cross-Category Comparison," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 12/788, Ghent University, Faculty of Economics and Business Administration.
    2. Arauzo Carod, Josep Maria & Liviano Solís, Daniel & Manjón Antolín, Miguel C., 2008. "Empirical studies in industrial location: an assessment of their methods and results," Working Papers 2072/9257, Universitat Rovira i Virgili, Department of Economics.
    3. Paik, Jane & Ying, Zhiliang, 2012. "A composite likelihood approach for spatially correlated survival data," Computational Statistics & Data Analysis, Elsevier, vol. 56(1), pages 209-216, January.
    4. P. Baecke & D. Van Den Poel, 2012. "Improving Customer Acquisition Models by Incorporating Spatial Autocorrelation at Different Levels of Granularity," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 12/819, Ghent University, Faculty of Economics and Business Administration.
    5. Vincent Nijs & Kanishka Misra & Eric T. Anderson & Karsten Hansen & Lakshman Krishnamurthi, 2010. "Channel Pass-Through of Trade Promotions," Marketing Science, INFORMS, vol. 29(2), pages 250-267, 03-04.
    6. Erik Brynjolfsson & Yu (Jeffrey) Hu & Mohammad S. Rahman, 2009. "Battle of the Retail Channels: How Product Selection and Geography Drive Cross-Channel Competition," Management Science, INFORMS, vol. 55(11), pages 1755-1765, November.
    7. Benjamin Verhelst & Dirk Van den Poel, 2014. "Deep habits in consumption: a spatial panel analysis using scanner data," Empirical Economics, Springer, vol. 47(3), pages 959-976, November.
    8. Sam Hui & Eric Bradlow, 2012. "Bayesian multi-resolution spatial analysis with applications to marketing," Quantitative Marketing and Economics (QME), Springer, vol. 10(4), pages 419-452, December.
    9. Sam K. Hui & Peter S. Fader & Eric T. Bradlow, 2009. "Path Data in Marketing: An Integrative Framework and Prospectus for Model Building," Marketing Science, INFORMS, vol. 28(2), pages 320-335, 03-04.
    10. Hernández-Mireles, C., 2010. "Finding the Influentials that Drive the Diffusion of New Technologies," ERIM Report Series Research in Management ERS-2010-023-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    11. C. Marinelli & S. Savin, 2008. "Optimal Distributed Dynamic Advertising," Journal of Optimization Theory and Applications, Springer, vol. 137(3), pages 569-591, June.
    12. B. Verhelst & D. Van Den Poel, 2012. "Deep Habits in Consumption: A Spatial Panel Analysis Using Scanner Data," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 12/823, Ghent University, Faculty of Economics and Business Administration.
    13. Peters, Kay & Albers, Sönke & Kumar, V., 2008. "Is there more to international Diffusion than Culture? An investigation on the Role of Marketing and Industry Variables," EconStor Preprints 27678, ZBW - German National Library of Economics.
    14. Chandra Bhat, 2015. "A new spatial (social) interaction discrete choice model accommodating for unobserved effects due to endogenous network formation," Transportation, Springer, vol. 42(5), pages 879-914, September.

More information

Research fields, statistics, top rankings, if available.

Statistics

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Co-authorship network on CollEc

NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 1 paper announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-COM: Industrial Competition (1) 2010-08-21
  2. NEP-HIS: Business, Economic & Financial History (1) 2010-08-21
  3. NEP-IND: Industrial Organization (1) 2010-08-21
  4. NEP-MKT: Marketing (1) 2010-08-21

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