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On the limits of research rigidity: the number of items in a scale

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  • Ulf Böckenholt
  • Donald Lehmann

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  • Ulf Böckenholt & Donald Lehmann, 2015. "On the limits of research rigidity: the number of items in a scale," Marketing Letters, Springer, vol. 26(3), pages 257-260, September.
    • Handle: RePEc:kap:mktlet:v:26:y:2015:i:3:p:257-260
    DOI: 10.1007/s11002-015-9373-y
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    References listed on IDEAS

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    1. Martijn G. de Jong & Donald R. Lehmann & Oded Netzer, 2012. "State-Dependence Effects in Surveys," Marketing Science, INFORMS, vol. 31(5), pages 838-854, September.
    2. Lars Bergkvist, 2015. "Appropriate use of single-item measures is here to stay," Marketing Letters, Springer, vol. 26(3), pages 245-255, September.
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    Cited by:

    1. Gensler, Sonja & Neslin, Scott A. & Verhoef, Peter C., 2017. "The Showrooming Phenomenon: It's More than Just About Price," Journal of Interactive Marketing, Elsevier, vol. 38(C), pages 29-43.
    2. Yi-Chun Ou & Peter C. Verhoef & Thorsten Wiesel, 2017. "The effects of customer equity drivers on loyalty across services industries and firms," Journal of the Academy of Marketing Science, Springer, vol. 45(3), pages 336-356, May.
    3. Oscar A. Martínez-Martínez & Araceli Ramírez-López, 2018. "Walkability and the built environment: validation of the Neighborhood Environment Walkability Scale (NEWS) for urban areas in Mexico," Quality & Quantity: International Journal of Methodology, Springer, vol. 52(2), pages 703-718, March.

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