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The nature of doubly concrete constructs and how to identify them

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  • Bergkvist, Lars

Abstract

The study by Sarstedt, Diamantopoulos, Salzberger, and Baumgartner (JBR, 2016) claims to refute the results in the studies by Bergkvist and Rossiter (2007, 2009) that single-item measures are more valid than multiple-item measures for doubly concrete constructs. This rejoinder argues that the methodology of Sarstedt et al.'s study has flaws, their conclusions are unwarranted, and the recommendation that marketing researchers should use carefully crafted single-item measures for doubly concrete constructs should remain unchanged.

Suggested Citation

  • Bergkvist, Lars, 2016. "The nature of doubly concrete constructs and how to identify them," Journal of Business Research, Elsevier, vol. 69(9), pages 3427-3429.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:9:p:3427-3429
    DOI: 10.1016/j.jbusres.2016.02.001
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    References listed on IDEAS

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    1. John R. Rossiter, 2011. "Measurement for the Social Sciences," Springer Books, Springer, number 978-1-4419-7158-6, January.
    2. Brown, Steven P & Stayman, Douglas M, 1992. "Antecedents and Consequences of Attitude toward the Ad: A Meta-analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(1), pages 34-51, June.
    3. Sarstedt, Marko & Diamantopoulos, Adamantios & Salzberger, Thomas & Baumgartner, Petra, 2016. "Selecting single items to measure doubly concrete constructs: A cautionary tale," Journal of Business Research, Elsevier, vol. 69(8), pages 3159-3167.
    4. Lars Bergkvist, 2015. "Appropriate use of single-item measures is here to stay," Marketing Letters, Springer, vol. 26(3), pages 245-255, September.
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    Cited by:

    1. Sarstedt, Marko & Diamantopoulos, Adamantios & Salzberger, Thomas, 2016. "Should we use single items? Better not," Journal of Business Research, Elsevier, vol. 69(8), pages 3199-3203.
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