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Should we use single items? Better not

Author

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  • Sarstedt, Marko
  • Diamantopoulos, Adamantios
  • Salzberger, Thomas

Abstract

Bergvist (2016, this issue) and Rossiter (2016, unpublished) claim that the conclusions of Sarstedt, Diamantopoulos, Salzberger, and Baumgartner (2016) are unwarranted as the study's methodology is flawed. This paper begs to differ.

Suggested Citation

  • Sarstedt, Marko & Diamantopoulos, Adamantios & Salzberger, Thomas, 2016. "Should we use single items? Better not," Journal of Business Research, Elsevier, vol. 69(8), pages 3199-3203.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:8:p:3199-3203
    DOI: 10.1016/j.jbusres.2016.02.040
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    References listed on IDEAS

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