Assessing the impact of offline URL advertising
Author
Abstract
Suggested Citation
Download full text from publisher
Other versions of this item:
- M. Geuens & D. Vantomme & G. Goessaert & B. Weijters, 2003. "Assessing the impact of offline URL advertising," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/163, Ghent University, Faculty of Economics and Business Administration.
References listed on IDEAS
- Brengman, Malaika & Geuens, Maggie & Weijters, Bert & Smith, Scott M. & Swinyard, William R., 2005.
"Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation,"
Journal of Business Research, Elsevier, vol. 58(1), pages 79-88, January.
- M. Brengman & M. Geuens & B. Weijters & S. M. Smith & R. Swinyard, 2003. "Segmenting Internet shoppers based on their web-usage-related lifestyle: a cross-cultural validation," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/205, Ghent University, Faculty of Economics and Business Administration.
- Brown, Steven P & Stayman, Douglas M, 1992. "Antecedents and Consequences of Attitude toward the Ad: A Meta-analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(1), pages 34-51, June.
- P. De Pelsmacker & M. Geuens & P. Anckaert, 2002. "Media context and advertising effectiveness: The role of context appreciation and context-ad similarity," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 02/162, Ghent University, Faculty of Economics and Business Administration.
- Meyers-Levy, Joan & Tybout, Alice M, 1997. "Context Effects at Encoding and Judgment in Consumption Settings: The Role of Cognitive Resources," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(1), pages 1-14, June.
- Schmitt, Bernd H & Zhang, Shi, 1998. "Language Structure and Categorization: A Study of Classifiers in Consumer Cognition, Judgment, and Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(2), pages 108-122, September.
- Pham, Michel Tuan, 1998. "Representativeness, Relevance, and the Use of Feelings in Decision Making," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(2), pages 144-159, September.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- D. Van den Poel, 2003.
"Predicting Mail-Order Repeat Buying. Which Variables Matter?,"
Review of Business and Economic Literature, KU Leuven, Faculty of Economics and Business (FEB), Review of Business and Economic Literature, vol. 0(3), pages 371-404.
- D. Van Den Poel, 2003. "Predicting Mail-Order Repeat Buying: Which Variables Matter?," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/191, Ghent University, Faculty of Economics and Business Administration.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Geuens, Maggie & De Pelsmacker, Patrick & Faseur, Tine, 2011.
"Emotional advertising: Revisiting the role of product category,"
Journal of Business Research, Elsevier, vol. 64(4), pages 418-426, April.
- M. Geuens & P. De Pelsmacker & T. Faseur & -, 2010. "Emotional advertising: Revisiting the Role of Product Category," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 10/646, Ghent University, Faculty of Economics and Business Administration.
- T. Faseur & M. Geuens, 2004.
"Different Positive Feelings Leading to Different Ad Evaluations: The Case of Cosiness, Excitement and Romance,"
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium
04/280, Ghent University, Faculty of Economics and Business Administration.
- Faseur, T. & Geuens, M., 2006. "Different positive feelings leading to different ad evaluations: the case of coziness, excitement and romance," Vlerick Leuven Gent Management School Working Paper Series 2005-32, Vlerick Leuven Gent Management School.
- Dens, Nathalie & De Pelsmacker, Patrick & Verhellen, Yann, 2018. "Better together? Harnessing the power of brand placement through program sponsorship messages," Journal of Business Research, Elsevier, vol. 83(C), pages 151-159.
- Pham, Michel Tuan & Geuens, Maggie & De Pelsmacker, Patrick, 2013. "The influence of ad-evoked feelings on brand evaluations: Empirical generalizations from consumer responses to more than 1000 TV commercials," International Journal of Research in Marketing, Elsevier, vol. 30(4), pages 383-394.
- Suwelack, Thomas & Hogreve, Jens & Hoyer, Wayne D., 2011. "Understanding Money-Back Guarantees: Cognitive, Affective, and Behavioral Outcomes," Journal of Retailing, Elsevier, vol. 87(4), pages 462-478.
- Tuan Pham, Michel & Meyvis, Tom & Zhou, Rongrong, 2001. "Beyond the Obvious: Chronic Vividness of Imagery and the Use of Information in Decision Making," Organizational Behavior and Human Decision Processes, Elsevier, vol. 84(2), pages 226-253, March.
- Moslehpour, Massoud & Lin, Yi Hsin & Nguyen, Thi Le Huyen, 2017. "Top purchase intention priorities of Vietnamese LCC passengers: Expectations and satisfaction," MPRA Paper 81635, University Library of Munich, Germany.
- Adams, Leen & Faseur, Tineke & Geuens, Maggie, 2010.
"The Influence of the Self-Regulatory Focus on the Effectiveness of Stop-Smoking Campaigns for Young Smokers,"
Working Papers
2010/38, Hogeschool-Universiteit Brussel, Faculteit Economie en Management.
- L. Adams & T. Faseur & M. Geuens, 2010. "The Influence of the Self-Regulatory Focus on the Effectiveness of Stop-Smoking Campaigns for Young Smokers," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 10/672, Ghent University, Faculty of Economics and Business Administration.
- Antioco, Michael & Coussement, Kristof & Fletcher-Chen, Chavi Chi-Yun & Prange, Christiane, 2023.
"What's in a word? Adopting a linguistic-style analysis of western MNCs’ global press releases,"
Journal of World Business, Elsevier, vol. 58(2).
- Michael Antioco & Kristof Coussement & Chavi Chi-Yun Fletcher-Chen & Christiane Prange, 2023. "What's in a word? Adopting a linguistic-style analysis of western MNCs’ global press releases," Post-Print hal-04130917, HAL.
- Nikolaus Franke & Martin Schreier & Ulrike Kaiser, 2010. "The "I Designed It Myself" Effect in Mass Customization," Management Science, INFORMS, vol. 56(1), pages 125-140, January.
- Pauwels, Koen & Aksehirli, Zeynep & Lackman, Andrew, 2016. "Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance," International Journal of Research in Marketing, Elsevier, vol. 33(3), pages 639-655.
- Rizzi, Francesco & Gigliotti, Marina & Runfola, Andrea & Ferrucci, Luca, 2022. "Don't miss the boat when consumers are in-store! Exploring the use of point-of-purchase displays to promote green and non-green products," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
- Aydinli, Aylin & Gu, Yangjie & Pham, Michel Tuan, 2017. "An experience-utility explanation of the preference for larger assortments," International Journal of Research in Marketing, Elsevier, vol. 34(3), pages 746-760.
- Thürridl, Carina & Kamleitner, Bernadette & Ruzeviciute, Ruta & Süssenbach, Sophie & Dickert, Stephan, 2020. "From happy consumption to possessive bonds: When positive affect increases psychological ownership for brands," Journal of Business Research, Elsevier, vol. 107(C), pages 89-103.
- Agnieszka Zablocki & Bodo Schlegelmilch & Michael J. Houston, 2019. "How valence, volume and variance of online reviews influence brand attitudes," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 61-77, June.
- Ayat Mazin Almahmoud, 2019. "The Impact of Social Media Characteristics and Customer Attitude on EWOM: An Empirical Study in Jordanian Banking Sector," Journal of Social Sciences (COES&RJ-JSS), , vol. 8(2), pages 169-188, April.
- Torres, Ivonne M., 2007. "A tale of two theories: Sympathy or competition?," Journal of Business Research, Elsevier, vol. 60(3), pages 197-205, March.
- Crawford, Heather J. & Gregory, Gary D., 2015. "Humorous advertising that travels: A review and call for research," Journal of Business Research, Elsevier, vol. 68(3), pages 569-577.
- Heribert Gierl & Roland Helm & Michaela Satzinger, 2000. "Die Wirkung positiver und negativer Aussagen in der Werbung vor dem Hintergrund des Message Framing," Schmalenbach Journal of Business Research, Springer, vol. 52(3), pages 234-256, May.
- Xiaolin Lin & Mauricio Featherman & Stoney L. Brooks & Nick Hajli, 2019. "Exploring Gender Differences in Online Consumer Purchase Decision Making: An Online Product Presentation Perspective," Information Systems Frontiers, Springer, vol. 21(5), pages 1187-1201, October.
More about this item
NEP fields
This paper has been announced in the following NEP Reports:- NEP-IND-2003-02-24 (Industrial Organization)
- NEP-NET-2003-02-24 (Network Economics)
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vlg:vlgwps:2003-4. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Isabelle Vandenbroere (email available below). General contact details of provider: https://edirc.repec.org/data/vlgmsbe.html .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.