The double benefits of consumer certainty: combining risk and range effects
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
References listed on IDEAS
- Yih Hwai Lee & Cheng Qiu, 2009. "When Uncertainty Brings Pleasure: The Role of Prospect Imageability and Mental Imagery," Journal of Consumer Research, Oxford University Press, vol. 36(4), pages 624-633, December.
- Murat Isik, 2006. "An experimental analysis of impacts of uncertainty and irreversibility on willingness-to-pay," Applied Economics Letters, Taylor & Francis Journals, vol. 13(2), pages 67-72.
- Murat Isik, 2004. "Does Uncertainty Affect the Divergence between WTP and WTA Measures?," Economics Bulletin, AccessEcon, vol. 4(1), pages 1-7.
- repec:eee:ijrema:v:29:y:2012:i:2:p:148-166 is not listed on IDEAS
- Gregory W. Fischer & Mary Frances Luce & Jianmin Jia, 2000. "Attribute Conflict and Preference Uncertainty: Effects on Judgment Time and Error," Management Science, INFORMS, vol. 46(1), pages 88-103, January.
- David Godes & Dina Mayzlin, 2009. "Firm-Created Word-of-Mouth Communication: Evidence from a Field Test," Marketing Science, INFORMS, vol. 28(4), pages 721-739, 07-08.
- Dhananjay Nayakankuppam & Himanshu Mishra, 2005. "The Endowment Effect: Rose-Tinted and Dark-Tinted Glasses," Journal of Consumer Research, Oxford University Press, vol. 32(3), pages 390-395, December.
- Richard H. Thaler, 2008. "Mental Accounting and Consumer Choice," Marketing Science, INFORMS, vol. 27(1), pages 15-25, 01-02.
- Sungha Jang & Ashutosh Prasad & Brian Ratchford, 2012. "How consumers use product reviews in the purchase decision process," Marketing Letters, Springer, vol. 23(3), pages 825-838, September.
- van Dijk, Eric & van Knippenberg, Daan, 1996. "Buying and selling exchange goods: Loss aversion and the endowment effect," Journal of Economic Psychology, Elsevier, vol. 17(4), pages 517-524, August.
- Christian Schlereth & Christine Eckert & Bernd Skiera, 2012. "Using discrete choice experiments to estimate willingness-to-pay intervals," Marketing Letters, Springer, vol. 23(3), pages 761-776, September.
- Tülin Erdem & Michael P. Keane & Baohong Sun, 2008. "A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality," Marketing Science, INFORMS, vol. 27(6), pages 1111-1125, 11-12.
- Erica Mina Okada, 2010. "Uncertainty, Risk Aversion, and WTA vs. WTP," Marketing Science, INFORMS, vol. 29(1), pages 75-84, 01-02.
- Tülin Erdem & Michael P. Keane, 1996. "Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets," Marketing Science, INFORMS, vol. 15(1), pages 1-20.
- Dmitri Byzalov & Ron Shachar, 2004. "The Risk Reduction Role of Advertising," Quantitative Marketing and Economics (QME), Springer, vol. 2(4), pages 283-320, December.
- Berger, Ida E & Mitchell, Andrew A, 1989. " The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship," Journal of Consumer Research, Oxford University Press, vol. 16(3), pages 269-279, December.
- Urbany, Joel E & Dickson, Peter R & Wilkie, William L, 1989. " Buyer Uncertainty and Information Search," Journal of Consumer Research, Oxford University Press, vol. 16(2), pages 208-215, September.
- repec:ebl:ecbull:v:4:y:2004:i:1:p:1-7 is not listed on IDEAS
- Tülin Erdem & Michael Keane & T. Öncü & Judi Strebel, 2005. "Learning About Computers: An Analysis of Information Search and Technology Choice," Quantitative Marketing and Economics (QME), Springer, vol. 3(3), pages 207-247, September.
- Susan Jung Grant & Alice M. Tybout, 2008. "The Effect of Temporal Frame on Information Considered in New Product Evaluation: The Role of Uncertainty," Journal of Consumer Research, Oxford University Press, vol. 34(6), pages 897-913, February.
- Scott Fay & Jinhong Xie, 2010. "The Economics of Buyer Uncertainty: Advance Selling vs. Probabilistic Selling," Marketing Science, INFORMS, vol. 29(6), pages 1040-1057, 11-12.
- Linda Court Salisbury & Fred M. Feinberg, 2008. "Future Preference Uncertainty and Diversification: The Role of Temporal Stochastic Inflation," Journal of Consumer Research, Oxford University Press, vol. 35(2), pages 349-359, March.
CitationsCitations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
- Zawojska, Ewa & Czajkowski, Mikotaj, 2017. "Are preferences stated in web vs. personal interviews different? A comparison of willingness to pay results for a large multi-country study of the Baltic Sea eutrophication reduction," Annual Meeting, 2017, June 18-21, Montreal, Canada 258604, Canadian Agricultural Economics Society.
- repec:eee:jbrese:v:76:y:2017:i:c:p:219-236 is not listed on IDEAS
More about this item
KeywordsCertainty; Uncertainty; Risk premium; Risk effect; Range effect; Willingness to pay as a range;
StatisticsAccess and download statistics
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:mktlet:v:26:y:2015:i:4:p:473-488. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Sonal Shukla) or (Rebekah McClure). General contact details of provider: http://www.springer.com .
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.