IDEAS home Printed from https://ideas.repec.org/a/oup/jconrs/v35y2008i2p349-359.html
   My bibliography  Save this article

Future Preference Uncertainty and Diversification: The Role of Temporal Stochastic Inflation

Author

Listed:
  • Linda Court Salisbury
  • Fred M. Feinberg

Abstract

Consumers' choices tend to display greater variety when made for future versus immediate consumption. Previous accounts of such diversification differences suggested that they are driven primarily by (deterministic) shifts in underlying preference. Through a series of simulation studies, we propose and assess an alternative contributory mechanism: temporal stochastic inflation, the greater uncertainty typifying choices made for the future. We find effect sizes to be strongly influenced by relative brand attractiveness, brand attractiveness uncertainty, and degree of stochastic inflation, although not preference heterogeneity. Moreover, effect sizes are consistent with prior studies that attributed diversification differences to underlying preference shifts alone. (c) 2008 by JOURNAL OF CONSUMER RESEARCH, Inc..

Suggested Citation

  • Linda Court Salisbury & Fred M. Feinberg, 2008. "Future Preference Uncertainty and Diversification: The Role of Temporal Stochastic Inflation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(2), pages 349-359, March.
    • Handle: RePEc:oup:jconrs:v:35:y:2008:i:2:p:349-359
    DOI: 10.1086/586915
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/586915
    File Function: link to full text
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1086/586915?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Erik Maier & Robert Wilken & Florian Dost, 2015. "The double benefits of consumer certainty: combining risk and range effects," Marketing Letters, Springer, vol. 26(4), pages 473-488, December.
    2. J. Wesley Hutchinson & Gal Zauberman & Robert Meyer, 2010. "—On the Interpretation of Temporal Inflation Parameters in Stochastic Models of Judgment and Choice," Marketing Science, INFORMS, vol. 29(1), pages 23-31, 01-02.
    3. Koert Van Ittersum, 2012. "The effect of decision makers’ time perspective on intention–behavior consistency," Marketing Letters, Springer, vol. 23(1), pages 263-277, March.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:v:35:y:2008:i:2:p:349-359. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://academic.oup.com/jcr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.