Consumer and managerial goals in assortment choice and design
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- Michael J. Barone & Alexander Fedorikhin & David E. Hansen, 2017. "The influence of positive affect on consideration set formation in memory-based choice," Marketing Letters, Springer, vol. 28(1), pages 59-69, March.
More about this item
KeywordsAssortment; Choice overload; Variety; Goals;
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