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2019 Academic Marketing Climate Survey: motivation, results, and recommendations

Author

Listed:
  • Jeff Galak

    (Carnegie Mellon University’s Tepper School of Business)

  • Barbara E. Kahn

    (University of Pennsylvania)

Abstract

We report the results of a survey of the business school academic marketing community conducted in 2019. The goal of the survey was to understand how the organizational climate varied as a function of a variety of demographic descriptors within this field. We provide results for the four sections of the survey—general experience, explicit discrimination, implicit bias, and social and sexual harassment/assault—in an interactive data visualization tool (found here: http://jeffgalak.com/climatesurvey/ ). In addition, we highlight several key results, notably that females and underrepresented minority (URM) respondents overwhelmingly face a less favorable organizational climate within academic marketing as compared to their male and Asian or White counterparts. We conclude with recommendations that derive directly from the results of the climate survey.

Suggested Citation

  • Jeff Galak & Barbara E. Kahn, 2021. "2019 Academic Marketing Climate Survey: motivation, results, and recommendations," Marketing Letters, Springer, vol. 32(3), pages 275-297, September.
    • Handle: RePEc:kap:mktlet:v:32:y:2021:i:3:d:10.1007_s11002-021-09569-5
    DOI: 10.1007/s11002-021-09569-5
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    References listed on IDEAS

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    1. Marianne Bertrand, 2019. "Report: Committee on Equity, Diversity, and Professional Conduct," AEA Papers and Proceedings, American Economic Association, vol. 109, pages 709-711, May.
    2. Jay P Singh & Martin Grann & Seena Fazel, 2013. "Authorship Bias in Violence Risk Assessment? A Systematic Review and Meta-Analysis," PLOS ONE, Public Library of Science, vol. 8(9), pages 1-8, September.
    3. Linda Babcock & Maria P. Recalde & Lise Vesterlund & Laurie Weingart, 2017. "Gender Differences in Accepting and Receiving Requests for Tasks with Low Promotability," American Economic Review, American Economic Association, vol. 107(3), pages 714-747, March.
    4. Jill Kickul & Matthew A. Liao-Troth, 2003. "The Meaning Behind the Message: Climate Perceptions and the Psychological Contract," American Journal of Business, Emerald Group Publishing, vol. 18(2), pages 23-32.
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    Citations

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    Cited by:

    1. Tonya Williams Bradford & Vanessa Gail Perry, 2021. "Marketing while Black: commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey," Marketing Letters, Springer, vol. 32(3), pages 299-306, September.
    2. David B. Wooten & Nakeisha S. Ferguson, 2021. "Reconsidering gaps between perceived and real discrimination: commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey," Marketing Letters, Springer, vol. 32(3), pages 307-312, September.
    3. Ethan Pew & César Zamudio & Hua (Meg) Meng, 2021. "Beyond perception: the role of gender across marketing scholars’ careers, in reply to Galak and Kahn (2021)," Marketing Letters, Springer, vol. 32(3), pages 313-323, September.
    4. Susan Dobscha, 2021. "Connecting DEI to explicit and implicit gendered workplace discrimination, harassment, and assault: a commentary on 2019 Marketing Climate Survey," Marketing Letters, Springer, vol. 32(3), pages 341-347, September.
    5. Wiebke I. Y. Keller & Franziska Müller & Malik Stromberg & Dominik Papies, 2021. "Gender diversity in academic publishing—comment on Galak and Kahn (2021)," Marketing Letters, Springer, vol. 32(3), pages 325-336, September.
    6. Jeff Galak & Barbara E. Kahn, 2021. "2019 Academic Marketing Climate Survey: response to commentaries," Marketing Letters, Springer, vol. 32(3), pages 349-350, September.
    7. Aparna A. Labroo & Natalie Mizik & Russell S. Winer, 2021. "Introduction to special issue on gender and ethnicity in the marketing professoriate," Marketing Letters, Springer, vol. 32(3), pages 273-274, September.
    8. John Deighton, 2021. "Commentary on “2019 Academic Marketing Climate Survey: motivation, results and recommendations”," Marketing Letters, Springer, vol. 32(3), pages 337-339, September.

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