Are large portions always bad? Using the Delboeuf illusion on food packaging to nudge consumer behavior
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- Ryan S. Elder & Aradhna Krishna, 2012. "The "Visual Depiction Effect" in Advertising: Facilitating Embodied Mental Simulation through Product Orientation," Journal of Consumer Research, Oxford University Press, vol. 38(6), pages 988-1003.
- Petit, Olivia & Spence, Charles & Velasco, Carlos & Woods, Andy T. & Cheok, Adrian D., 2017. "Changing the influence of portion size on consumer behavior via imagined consumption," Journal of Business Research, Elsevier, vol. 75(C), pages 240-248.
- Hu Xie & Elizabeth A. Minton & Lynn R. Kahle, 2016. "Cake or fruit? Influencing healthy food choice through the interaction of automatic and instructed mental simulation," Marketing Letters, Springer, vol. 27(4), pages 627-644, December.
- Stephen S. Holden & Natalina Zlatevska & Chris Dubelaar, 2016. "Whether Smaller Plates Reduce Consumption Depends on Who's Serving and Who's Looking: A Meta-Analysis," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(1), pages 134-146.
- Koert Van Ittersum & Brian Wansink, 2012. "Plate Size and Color Suggestibility: The Delboeuf Illusion's Bias on Serving and Eating Behavior," Journal of Consumer Research, Oxford University Press, vol. 39(2), pages 215-228.
- Olivia Petit & Frédéric Basso & Dwight Merunka & Charles Spence & Adrian David Cheok & Olivier Oullier, 2016. "Pleasure and the Control of Food Intake: An Embodied Cognition Approach to Consumer Self-Regulation," Post-Print hal-01822323, HAL.
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- Petit, Olivia & Lunardo, Renaud & Rickard, Bradley, 2020. "Small is beautiful: The role of anticipated food waste in consumers’ avoidance of large packages," Journal of Business Research, Elsevier, vol. 113(C), pages 326-336.
More about this item
KeywordsFood packaging; Portion size; Visual illusions; Mental imagery; Embodied self-regulation; Nudge;
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