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Sparking conversations: Editors’ Pick with commentaries and thematic article compilations

Author

Listed:
  • Aparna A. Labroo

    (Northwestern University)

  • Natalie Mizik

    (University of Washington)

  • Russell Winer

    (New York University)

Abstract

No abstract is available for this item.

Suggested Citation

  • Aparna A. Labroo & Natalie Mizik & Russell Winer, 2022. "Sparking conversations: Editors’ Pick with commentaries and thematic article compilations," Marketing Letters, Springer, vol. 33(1), pages 1-4, March.
    • Handle: RePEc:kap:mktlet:v:33:y:2022:i:1:d:10.1007_s11002-022-09621-y
    DOI: 10.1007/s11002-022-09621-y
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    References listed on IDEAS

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    1. Delphine Caruelle & Poja Shams & Anders Gustafsson & Line Lervik-Olsen, 2022. "Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines," Marketing Letters, Springer, vol. 33(1), pages 163-169, March.
    2. Kirk Kristofferson & Michelle E. Daniels & Andrea C. Morales, 2022. "Using virtual reality to increase charitable donations," Marketing Letters, Springer, vol. 33(1), pages 75-87, March.
    3. Erik Hermann, 2022. "Anthropomorphized artificial intelligence, attachment, and consumer behavior," Marketing Letters, Springer, vol. 33(1), pages 157-162, March.
    4. Coby Morvinski, 2022. "The effect of unavailable donation opportunities on donation choice," Marketing Letters, Springer, vol. 33(1), pages 45-60, March.
    5. Benjamin von Walter & Dietmar Kremmel & Bruno Jäger, 2022. "The impact of lay beliefs about AI on adoption of algorithmic advice," Marketing Letters, Springer, vol. 33(1), pages 143-155, March.
    6. Rumen Pozharliev & Matteo Angelis & Dario Rossi, 2022. "The effect of augmented reality versus traditional advertising: a comparison between neurophysiological and self-reported measures," Marketing Letters, Springer, vol. 33(1), pages 113-128, March.
    7. Kao Si & Xianchi Dai, 2022. "The memory-search frame effect: impacts on consumers’ retrieval and evaluation of consumption experiences," Marketing Letters, Springer, vol. 33(1), pages 5-17, March.
    8. Cassandra Denise Davis & Aimee Drolet, 2022. "Commentary: the role of age in consumer’s retrieval and evaluation of consumption experiences," Marketing Letters, Springer, vol. 33(1), pages 27-30, March.
    9. Sungwoo Choi & Stella X. Liu & Choongbeom Choi, 2022. "Correction to: Robot–brand fit the influence of brand personality on consumer reactions to service robot adoption," Marketing Letters, Springer, vol. 33(1), pages 173-176, March.
    10. Felix Eggers & Fabian Eggers, 2022. "Drivers of autonomous vehicles—analyzing consumer preferences for self-driving car brand extensions," Marketing Letters, Springer, vol. 33(1), pages 89-112, March.
    11. Elizabeth A. Keenan & Anne V. Wilson & Leslie K. John, 2022. "When Less is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms," Marketing Letters, Springer, vol. 33(1), pages 31-43, March.
    12. Jacob C. Lee & Sara Kim & Phyllis Xue Wang, 2022. "Anthropomorphizing makes material goods as happiness-inducing as experiences," Marketing Letters, Springer, vol. 33(1), pages 61-73, March.
    13. Sungwoo Choi & Stella X Liu & Choongbeom Choi, 2022. "Robot–Brand Fit The Influence Of Brand Personality On Consumer Reactions To Service Robot Adoption," Marketing Letters, Springer, vol. 33(1), pages 129-142, March.
    14. Yanping Tu & Dilip Soman, 2022. "The role of timeframes in the retrieval and temporal location judgments of past events," Marketing Letters, Springer, vol. 33(1), pages 19-25, March.
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