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Product recall: a synthesis of multidisciplinary findings, and research directions

Author

Listed:
  • Vivek Astvansh

    (McGill University
    McGill University
    Indiana University
    Indiana University)

  • Kersi Antia

    (Ivey Business School at Western University)

  • Gerard Tellis

    (University of Southern California)

Abstract

Since 1994, marketing academics have accumulated a wealth of empirical evidence on product recall. However, the findings have not been integrated into a framework that can summarize the evidence and elicit theoretically interesting and managerially relevant questions for future research. The authors address this shortcoming. Specifically, they create a framework that summarizes the causes, consequences, and strategies of product recall. Next, they use the framework to identify descriptive facts and empirical generalizations that pave the path for a meta-analysis. Lastly, the framework helps the authors suggest six questions—two each on causes, consequences, and strategies—that future research can consider answering.

Suggested Citation

  • Vivek Astvansh & Kersi Antia & Gerard Tellis, 2025. "Product recall: a synthesis of multidisciplinary findings, and research directions," Marketing Letters, Springer, vol. 36(1), pages 65-77, March.
    • Handle: RePEc:kap:mktlet:v:36:y:2025:i:1:d:10.1007_s11002-024-09721-x
    DOI: 10.1007/s11002-024-09721-x
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    References listed on IDEAS

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