The facets of consumer-based food label equity: Measurement, structure and managerial relevance
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DOI: 10.1016/j.jretconser.2021.102838
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- François Coderre & Lucie Sirieix & Pierre Valette-Florence, 2022. "The facets of consumer-based food label equity: Measurement, structure and managerial relevance," Post-Print hal-03466653, HAL.
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- Sigurdsson, Valdimar & Larsen, Nils Magne & Folwarczny, Michał & Sigurdardottir, Freyja Thoroddsen & Menon, R.G. Vishnu & Fagerstrøm, Asle, 2024. "Big business returns on B Corp? Growing with green & lean as any label is a good label," Journal of Business Research, Elsevier, vol. 170(C).
- Sigurdsson, Valdimar & Folwarczny, Michał & Larsen, Nils Magne & Menon, R.G. Vishnu & Sigurdardottir, Freyja Thoroddsen & Perkovic, Sonja, 2024. "Utilizing consumer-based label equity to signal consumer products free from endocrine-disrupting chemicals," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
- Siddiqui, Mujahid & Chakraborty, Debarun & Siddiqui, Aaliyah, 2023. "Consumers buying behaviour towards agri-food products: A mixed-method approach," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
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Keywords
Food label equity; Measurement scale; Food product marketing;All these keywords.
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