The Mediated Influence of a Traceability Label on Consumer’s Willingness to Buy the Labelled Product
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- Gunnar Gutsche & Bernhard Zwergel, 2016. "Information barriers and SRI market participation – Can sustainability and transparency labels help?," MAGKS Papers on Economics 201624, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
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More about this item
KeywordsTraceability; Labelling; Consumer willingness-to-buy; Chocolate;
StatisticsAccess and download statistics
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