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Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions

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  • Bernd Schmitt

Abstract

This article chronicles the evolution of the two main paradigms within the Journal of Consumer Research: consumer information processing and behavioral decision-making. The work synthesizes interviews with preeminent scholars who have shaped these paradigms, featuring theoretical developments, key findings, and methodological innovations. This article also connects these perspectives to practical applications in advertising, branding, and retailing and identifies knowledge gaps to be addressed in future consumer research.

Suggested Citation

  • Bernd Schmitt, 2024. "Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 51(1), pages 2-6.
    • Handle: RePEc:oup:jconrs:v:51:y:2024:i:1:p:2-6.
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    File URL: http://hdl.handle.net/10.1093/jcr/ucae008
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    References listed on IDEAS

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    1. Barbara E. Kahn & J. Jeffrey Inman & Peter C. Verhoef, 2018. "Introduction to Special Issue: Consumer Response to the Evolving Retailing Landscape," Journal of the Association for Consumer Research, University of Chicago Press, vol. 3(3), pages 255-259.
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