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Core Principles for Supermarket Aisle Management

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  • Larson, Ronald B.

Abstract

For many years, retailers have been searching for research methods to help them identify ways to improve their merchandise presentation. Some have used sales data and the category-management process to make product-assortment and shelf-arrangement decisions. Others decided to do analysis at a larger scale, looking at an aisle of a store instead of at individual categories. While aisle management may have some advantages over category management, the two methods are not mutually exclusive. Category data could be used to decide how to arrange related items on the shelf and information on customer traffic, buyer preferences, and sales for a section of a store could be used to place the categories and allocate space to each category. This research discusses the potential benefits of aisle management and reviews some principles from aisle-management research that may help many food retailers improve their store preferences.

Suggested Citation

  • Larson, Ronald B., 2006. "Core Principles for Supermarket Aisle Management," Journal of Food Distribution Research, Food Distribution Research Society, vol. 37(1), pages 1-5, March.
    • Handle: RePEc:ags:jlofdr:8554
    DOI: 10.22004/ag.econ.8554
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    File URL: https://ageconsearch.umn.edu/record/8554/files/37010101.pdf
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    References listed on IDEAS

    as
    1. Kahn, Barbara E & Wansink, Brian, 2004. "The Influence of Assortment Structure on Perceived Variety and Consumption Quantities," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(4), pages 519-533, March.
    2. Peck, Joann & Childers, Terry, 2000. "Point-Of-Purchase Signs, Impulse Purchases, And Individual Differences In The "Desire To Touch"," Working Papers 14334, University of Minnesota, The Food Industry Center.
    3. Larson, Ronald B., 2005. "Making Category Management More Practical," Journal of Food Distribution Research, Food Distribution Research Society, vol. 36(1), pages 1-5, March.
    4. Hsee, Christopher K & Leclerc, France, 1998. "Will Products Look More Attractive When Presented Separately or Together?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(2), pages 175-186, September.
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    Cited by:

    1. Bauer, Jan M. & Aarestrup, Simon C. & Hansen, Pelle G. & Reisch, Lucia A., 2022. "Nudging more sustainable grocery purchases: Behavioural innovations in a supermarket setting," Technological Forecasting and Social Change, Elsevier, vol. 179(C).
    2. Daniele Porcheddu & Maura Pugliatti & Antonio Pinna, 2012. "Is Color Perception of Packages Affected by Their In-aisle Position?," American Journal of Economics and Business Administration, Science Publications, vol. 4(2), pages 116-121, April.
    3. Page, Bill & Trinh, Giang & Bogomolova, Svetlana, 2019. "Comparing two supermarket layouts: The effect of a middle aisle on basket size, spend, trip duration and endcap use," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 49-56.

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