L'influence de la marque, de la juxtaposition et de la coordination sur l'évaluation et l'intention d'achat : une approche expérimentale en magasin
There is a paucity of research on the positioning of retailers brand on store shelf. This paper focuses on the interaction effect between national or private brand with juxtaposed and separated displays on evaluation and purchase intention. We test these effects on consumer behaviour toward clothing items inside an actual store
|Date of creation:||2010|
|Publication status:||Published in Cahier de recherche n° 2010-01 E3. 2010|
|Note:||View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-00534776|
|Contact details of provider:|| Web page: https://hal.archives-ouvertes.fr/|
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- Hsee, Christopher K & Leclerc, France, 1998. " Will Products Look More Attractive When Presented Separately or Together?," Journal of Consumer Research, Oxford University Press, vol. 25(2), pages 175-186, September.
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