Ronald Brian Larson

Personal Details

First Name:	Ronald
Middle Name:	Brian
Last Name:	Larson
Suffix:
RePEc Short-ID:	pla733
	[This author has chosen not to make the email address public]

Affiliation

Haworth College of Business
Western Michigan University

Kalamazoo, Michigan (United States)
http://www.hcob.wmich.edu/
RePEc:edi:brwmius (more details at EDIRC)

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Working papers

1. Larson, Ronald B., 2013. "Addressing the Needs of the Agribusiness “Fringe”," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150805, Agricultural and Applied Economics Association.

   Cited by:

   1. Joey E. Mehlhorn & Laurie Bonney & Niyan Fraser & Morgan P. Miles, 2015. "Benchmarking Entrepreneurship Education In U.S., Australian, And New Zealand University Agriculture Programs," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 20(03), pages 1-13, September.

2. Larson, Ronald B. & Rana, Kulmani, 2011. "Consumer Support for Food Tracing with RFID Technology," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103672, Agricultural and Applied Economics Association.

   Cited by:

   1. Larson, Ronald B. & Brown, Anna K., 2013. "Considering Stakeholders when Implementing New Technologies," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150975, Agricultural and Applied Economics Association.

3. Larson, Ronald B., 1998. "The Home Meal Replacement Opportunity: A Marketing Perspective," Working Papers 14310, University of Minnesota, The Food Industry Center.

   Cited by:

   1. Larson, Ronald B., 2002. "Facing The Meal-Solution Dilemma," Journal of Food Distribution Research, Food Distribution Research Society, vol. 33(3), pages 1-9, November.
   2. Jekanowski, Mark D., 1999. "Grocery Industry Courts TimePressed Consumers with Home Meal Replacements," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 22(1), January.
   3. Carlson, Andrea & Kinsey, Jean D. & Nadav, Carmel, 1998. "Who Eats What, When, And From Where?," Working Papers 14312, University of Minnesota, The Food Industry Center.
   4. Larson, Ronald B., 1999. "New Insights Into The Home Meal Replacement Opportunity," Journal of Food Distribution Research, Food Distribution Research Society, vol. 30(1), pages 1-5, March.
   5. Padberg, Dan, 1999. "Nutritional Labeling for Food-Away-From-Home," New Economic Approaches to Consumer Welfare and Nutrition - FAMC 1999 Conference 260296, Food and Agricultural Marketing Consortium (FAMC).
   6. Jekanowski, Mark D., 1999. "Causes and Consequences of Fast Food Sales Growth," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 22(1), January.

4. Larson, Ronald B., 1997. "Key Developments In The Food Distribution System," Working Papers 14350, University of Minnesota, The Food Industry Center.

   Cited by:

   1. Alan Barkema & Mark Drabenstott & Nancy Novack, 2001. "The new U.S. meat industry," Economic Review, Federal Reserve Bank of Kansas City, vol. 86(Q II), pages 33-56.
   2. Heim, Gregory R. & Sinha, Kingshuk K., 1999. "Design And Delivery Of Electronic Services: Implications For Customer Value In Electronic Food Retailing," Working Papers 14341, University of Minnesota, The Food Industry Center.
   3. Smith, David & Trant, Michael, 2002. "Performance in the Food Retailing Segment of the Agri-Food Chain," Agriculture and Rural Working Paper Series 28028, Statistics Canada.
   4. Larson, Ronald B., 1998. "The Home Meal Replacement Opportunity: A Marketing Perspective," Working Papers 14310, University of Minnesota, The Food Industry Center.
   5. Davies, Terry & Konisky, David M., 2000. "Environmental Implications of the Foodservice and Food Retail Industries," Discussion Papers 10761, Resources for the Future.

Articles

1. Ronald B. Larson, 2019. "Promoting demand-based pricing," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 18(1), pages 42-51, February.

   Cited by:

   1. Ebbing, Tobias & Lüthje, Christian, 2021. "Pricing decisions of consumer innovators," Research Policy, Elsevier, vol. 50(8).
   2. Torsten J. Gerpott & Jan Berends, 2022. "Competitive pricing on online markets: a literature review," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(6), pages 596-622, December.

2. Larson, Ronald B., 2006. "Core Principles for Supermarket Aisle Management," Journal of Food Distribution Research, Food Distribution Research Society, vol. 37(1), pages 1-5, March.

   Cited by:

   1. Bauer, Jan M. & Aarestrup, Simon C. & Hansen, Pelle G. & Reisch, Lucia A., 2022. "Nudging more sustainable grocery purchases: Behavioural innovations in a supermarket setting," Technological Forecasting and Social Change, Elsevier, vol. 179(C).
   2. Daniele Porcheddu & Maura Pugliatti & Antonio Pinna, 2012. "Is Color Perception of Packages Affected by Their In-aisle Position?," American Journal of Economics and Business Administration, Science Publications, vol. 4(2), pages 116-121, April.
   3. Page, Bill & Trinh, Giang & Bogomolova, Svetlana, 2019. "Comparing two supermarket layouts: The effect of a middle aisle on basket size, spend, trip duration and endcap use," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 49-56.

3. Larson, Ronald B., 2005. "Making Category Management More Practical," Journal of Food Distribution Research, Food Distribution Research Society, vol. 36(1), pages 1-5, March.

   Cited by:

   1. Larson, Ronald B., 2006. "Core Principles for Supermarket Aisle Management," Journal of Food Distribution Research, Food Distribution Research Society, vol. 37(1), pages 1-5, March.

4. Ronald B. Larson, 2004. "New market groupings based on food consumption patterns," Agribusiness, John Wiley & Sons, Ltd., vol. 20(4), pages 417-432.

   Cited by:

   1. Larson, Ronald B. & Steinhofer, Kelley, 2005. "Supermarket Selection by Singles in the Midwest," 2005 Annual meeting, July 24-27, Providence, RI 19429, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
   2. Craig A. Bond & Dawn Thilmany & Jennifer Keeling Bond, 2008. "Understanding consumer interest in product and process-based attributes for fresh produce," Agribusiness, John Wiley & Sons, Ltd., vol. 24(2), pages 231-252.

5. Larson, Ronald B., 1999. "New Insights Into The Home Meal Replacement Opportunity," Journal of Food Distribution Research, Food Distribution Research Society, vol. 30(1), pages 1-5, March.

   Cited by:

   1. Larson, Ronald B., 2002. "Facing The Meal-Solution Dilemma," Journal of Food Distribution Research, Food Distribution Research Society, vol. 33(3), pages 1-9, November.
   2. Farrell, Terence C., 2001. "Modelling Meat Quality Attributes," 2001 Conference (45th), January 23-25, 2001, Adelaide, Australia 125624, Australian Agricultural and Resource Economics Society.

6. Ronald B. Larson, 1998. "Regionality of food consumption," Agribusiness, John Wiley & Sons, Ltd., vol. 14(3), pages 213-226.

   Cited by:

   1. Larson, Ronald B. & Steinhofer, Kelley, 2005. "Supermarket Selection by Singles in the Midwest," 2005 Annual meeting, July 24-27, Providence, RI 19429, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
   2. Larson, Ronald B., 1997. "Food Consumption And Seasonality," Journal of Food Distribution Research, Food Distribution Research Society, vol. 28(2), pages 1-9, July.
   3. Ronald B. Larson, 2004. "New market groupings based on food consumption patterns," Agribusiness, John Wiley & Sons, Ltd., vol. 20(4), pages 417-432.
   4. Chung L. Huang & Biing-Hwan Lin, 2007. "A Hedonic Analysis of Fresh Tomato Prices among Regional Markets," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 29(4), pages 783-800.
      • Chung L. Huang & Biing-Hwan Lin, 2007. "A Hedonic Analysis of Fresh Tomato Prices among Regional Markets," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 29(4), pages 783-800.
   5. Craig A. Bond & Dawn Thilmany & Jennifer Keeling Bond, 2008. "Understanding consumer interest in product and process-based attributes for fresh produce," Agribusiness, John Wiley & Sons, Ltd., vol. 24(2), pages 231-252.
   6. Larson, Ronald B., 2002. "When Is Dinner?," Journal of Food Distribution Research, Food Distribution Research Society, vol. 33(3), pages 1-8, November.

7. Larson, Ronald B., 1997. "Food Consumption And Seasonality," Journal of Food Distribution Research, Food Distribution Research Society, vol. 28(2), pages 1-9, July.

   Cited by:

   1. Thompson, Gary D. & Wilson, Paul N., 1999. "Market Demands For Bagged, Refrigerated Salads," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 24(2), pages 1-19, December.
   2. Gloy, Brent A. & Akridge, Jay T., 1999. "Segmenting The Commercial Producer Market For Agricultural Inputs," 1999 Annual meeting, August 8-11, Nashville, TN 21592, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
   3. Gloy, Brent A. & Akridge, Jay T., 1999. "Segmenting The Commercial Producer Marketplace For Agricultural Inputs," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 2(2), pages 1-19.
   4. Ronald B. Larson, 2004. "New market groupings based on food consumption patterns," Agribusiness, John Wiley & Sons, Ltd., vol. 20(4), pages 417-432.
   5. Alexander, Corinne E. & Wilson, Christine A. & Foley, Daniel H., 2004. "Agricultural Input Market Segments: Who Is Buying?," 2004 Annual meeting, August 1-4, Denver, CO 19997, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).

8. Ronald B. Larson, 1997. "Using price discrimination theory to plan promotions," Agribusiness, John Wiley & Sons, Ltd., vol. 13(4), pages 401-408.

   Cited by:

   1. Price, Gregory K. & Connor, John M., 2001. "Modeling Coupon Values for Ready-To-Eat Breakfast Cereals," Research Reports 148374, University of Connecticut, Food Marketing Policy Center.
      • Gregory K. Price & John M. Connor & Joan R. Fulton, 2001. "Modeling Coupon Values for Ready-To-Eat Breakfast Cereals," Food Marketing Policy Center Research Reports 054, University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy.
      • Price, Gregory K. & Connor, John M. & Fulton, Joan R., 1999. "Modeling Coupon Values For Ready-To-Eat Breakfast Cereals," 1999 Annual meeting, August 8-11, Nashville, TN 21553, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
      • Gregory K. Price & John M. Connor, 2003. "Modeling coupon values for ready-to-eat breakfast cereals," Agribusiness, John Wiley & Sons, Ltd., vol. 19(2), pages 223-243.
   2. Amoy X. Yang, 2019. "Price differentiation model: its challenges and solutions," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 18(2), pages 123-132, April.
   3. Larson, Ronald B., 1997. "Key Developments In The Food Distribution System," Working Papers 14350, University of Minnesota, The Food Industry Center.

9. Larson, Ronald B., 1996. "Agricultural Business Management Curricula," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 14(2), pages 1-13.

   Cited by:

   1. Blank, Steven C., 1997. "A Decade of Decline and Evolution in Agricultural Economics Programs: 1985-96," 1997 Annual Meeting, July 13-16, 1997, Reno\ Sparks, Nevada 35801, Western Agricultural Economics Association.
   2. Boland, Michael A. & Lehman, Erika & Stroade, Jeri L., 2001. "A Comparison Of Curriculum In Baccalaureate Degree Programs In Agribusiness Management," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 4(3), pages 1-11.
   3. Wachenheim, Cheryl J. & Lesch, William C., 2002. "Assessing New-Graduate Applicants: Academic Perceptions And Agribusiness Realities," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 20(2), pages 1-11.
   4. Larson, Ronald B., 2013. "Addressing the Needs of the Agribusiness “Fringe”," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150805, Agricultural and Applied Economics Association.
   5. Barkley, Andrew P. & Biere, Arlo W., 2001. "Does Undergraduate Major Matter? Differences In Salaries And Satisfaction Levels Of Agribusiness And Agricultural Economics Majors At Kansas State University," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 4(2), pages 1-21.

10. Larson, Ronald B., 1996. "Changing Emphasis In Agribusiness Curricula," Journal of Food Distribution Research, Food Distribution Research Society, vol. 27(1), pages 1-8, February.

    Cited by:

    1. Harris, Harold M., Jr. & Miller, Stephen E. & Wells, Gary J., 2003. "Undergraduate Curricula In Agribusiness And Agricultural Economics: What'S The Difference?," 2003 Annual Meeting, February 1-5, 2003, Mobile, Alabama 35243, Southern Agricultural Economics Association.

11. Ronald B. Larson, 1992. "Marketing agricultural products with coupons," Agribusiness, John Wiley & Sons, Ltd., vol. 8(5), pages 485-492.

    Cited by:

    1. Larson, Ronald B., 1994. "DISCOUNT COUPONS: Beyond the Price Discount Effect," Promotion in the Marketing Mix: What Works, Where and Why, April 28-29, 1994, Toronto, Canada 279592, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    2. Brian W. Gould, 1996. "Consumer Promotion and Purchase Timing: The Case of Cheese," Wisconsin-Madison Agricultural and Applied Economics Staff Papers 396, Wisconsin-Madison Agricultural and Applied Economics Department.
    3. Gould, Brian W., 1996. "Consumer Promotion And Purchase Timing: The Case Of Cheese," Staff Papers 12664, University of Wisconsin-Madison, Department of Agricultural and Applied Economics.
    4. Brian GOULD, 1996. "Consumer Promotion And Purchase Timing: The Case Of Cheese," Staff Papers 396, University of Wisconsin Madison, AAE.

More information

Research fields, statistics, top rankings, if available.

Statistics

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Rankings

This author is among the top 5% authors according to these criteria:

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NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 4 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.

1. NEP-MKT: Marketing (2) 2011-05-24 2016-06-04
2. NEP-AGR: Agricultural Economics (1) 2016-06-04
3. NEP-CDM: Collective Decision-Making (1) 2013-07-05
4. NEP-ICT: Information and Communication Technologies (1) 2013-07-05
5. NEP-REG: Regulation (1) 2018-10-01

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