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When Is Dinner?

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  • Larson, Ronald B.

Abstract

Food marketers regularly make references to meals and meal times. However, geographic variations in how consumers describe meals and in when meal occasions occur may limit the ability of foodservice providers, marketing researchers, and food manufacturers to effectively use any specific meal definitions. By understanding what words people use to label different meal events (e.g., "dinner" or "supper") in different areas, food marketers can improve their ability to communicate with consumers.

Suggested Citation

  • Larson, Ronald B., 2002. "When Is Dinner?," Journal of Food Distribution Research, Food Distribution Research Society, vol. 33(3), pages 1-8, November.
    • Handle: RePEc:ags:jlofdr:26834
    DOI: 10.22004/ag.econ.26834
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    File URL: https://ageconsearch.umn.edu/record/26834/files/33030038.pdf
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    References listed on IDEAS

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    1. Ronald B. Larson, 1998. "Regionality of food consumption," Agribusiness, John Wiley & Sons, Ltd., vol. 14(3), pages 213-226.
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    Keywords

    Consumer/Household Economics;

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