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Market Demands For Bagged, Refrigerated Salads

Author

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  • Thompson, Gary D.
  • Wilson, Paul N.

Abstract

Sales of newly introduced bagged, refrigerated salads grew at over 50% annually, during 1994-95. Consumption of bagged salads displayed marked seasonality despite year-round availability and uniform quality at more stable prices than head lettuce. Using scanner data from 44 areas, a single-equation demand model incorporating the effects of weather on seasonal consumption is estimated. Statistical tests of aggregation indicate that weather-induced seasonality varies significantly across areas, as do own- and cross- price elasticities. Econometric results suggest more seasonality in eating by people living in more northern latitudes, a pattern also observed by psychiatrists studying eating disorders.

Suggested Citation

  • Thompson, Gary D. & Wilson, Paul N., 1999. "Market Demands For Bagged, Refrigerated Salads," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 24(02), December.
  • Handle: RePEc:ags:jlaare:30801
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    File URL: http://purl.umn.edu/30801
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    References listed on IDEAS

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    1. Capps, Oral, Jr. & Seo, Seong-Cheon & Nichols, John P., 1997. "On The Estimation Of Advertising Effects For Branded Products: An Application To Spaghetti Sauces," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 29(02), December.
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    5. Eastwood, David B., 1997. "Information Technology And Fresh Produce: A Case Study Using Store Level Scan Data To Analyze Sales," Working Papers 14339, University of Minnesota, The Food Industry Center.
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    8. Capps, Oral & Seo, Seong-Cheon & Nichols, John P., 1997. "On the Estimation of Advertising Effects for Branded Products: An Application to Spaghetti Sauces," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 29(02), pages 291-302, December.
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    Citations

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    Cited by:

    1. Alan Kackmeister, 2005. "Yesterday's bad times are today's good old times: retail price changes in the 1890s were smaller, less frequent, and more permanent," Finance and Economics Discussion Series 2005-18, Board of Governors of the Federal Reserve System (U.S.).
    2. Lusk, Jayson L. & Marsh, Thomas L. & Schroeder, Ted C. & Fox, John A., 2001. "Wholesale Demand For Usda Quality Graded Boxed Beef And Effects Of Seasonality," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(01), July.
    3. Handy, Charles R. & Thompson, Gary D. & Glaser, Lewrene K., 2001. "Recent Changes In Marketing And Trade Practices In The U.S. Lettuce And Fresh-Cut Vegetable Industries," Agricultural Information Bulletins 33601, United States Department of Agriculture, Economic Research Service.
    4. Alan Kackmeister, 2007. "Yesterday's Bad Times Are Today's Good Old Times: Retail Price Changes Are More Frequent Today Than in the 1890s," Journal of Money, Credit and Banking, Blackwell Publishing, vol. 39(8), pages 1987-2020, December.

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