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Addressing the Needs of the Agribusiness “Fringe”

  • Larson, Ronald B.

Students studying “fringe” agribusiness sectors (e.g,, supermarkets, textile manufacturers, paper mills, wholesale nurseries etc.) need more business training. Attempts to serve these sectors by broadening courses would probably add some topics and reduce others. The result could be less beneficial for students seeking careers in traditional “core” areas (e.g., agricultural sales, input supply, agricultural finance, cooperatives, and commodity marketing). Because the needs of these “fringe” areas are not uniform, “generic” agribusiness courses may not address all their specific business skill needs. One starting point could be to rotate part of the agribusiness capstone course so three major topics are covered in depth different semesters: supply chain management, human resource management, and regulations, public relations, and crisis management.

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Paper provided by Agricultural and Applied Economics Association in its series 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. with number 150805.

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Date of creation: 2013
Date of revision:
Handle: RePEc:ags:aaea13:150805
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  1. Randall E. Westgren & Kerry K. Litzenberg, 1989. "Designing agribusiness capstone courses: Overt and covert teaching strategies," Agribusiness, John Wiley & Sons, Ltd., vol. 5(4), pages 361-366.
  2. Miller, Stephen E. & Davis, Todd D. & Ferreira, Wilder N. & Fredendall, Lawrence D. & Nilson, Linda B., 2005. "Competencies of Entry-Level College Graduate Employees in Agribusiness," 2005 Annual Meeting, February 5-9, 2005, Little Rock, Arkansas 35553, Southern Agricultural Economics Association.
  3. Heiman, Amir & Miranowski, John A. & Zilberman, David & Alix-Garcia, Jennifer Marie, 2002. "The Increasing Role Of Agribusiness In Agricultural Economics," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 20(1).
  4. Edwards, Mark R. & Shultz, Clifford J., II, 2005. "Reframing Agribusiness: Moving from Farm to Market Centric," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 23(1).
  5. Ng, Desmond W. & Siebert, John W., 2009. "Toward Better Defining the Field of Agribusiness Management," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 12(4).
  6. White, Fred C., 1990. "Agribusiness Education," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 8(2).
  7. Fulton, Joan R., 1998. "Bringing Industry Into An Undergraduate Agribusiness Course," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 1(04).
  8. Onianwa, Okwudili O. & Wheelock, Gerald & Mojica, Maribel N. & Singh, Surendra P., 2005. "Agribusiness Firms in Alabama: Profiles and Perceptions of Skills and Experiences Needed for Careers in Agribusiness," Journal of Food Distribution Research, Food Distribution Research Society, vol. 36(01), March.
  9. Steven T. Sonka & Michael A. Hudson, 1989. "Why agribusiness anyway?," Agribusiness, John Wiley & Sons, Ltd., vol. 5(4), pages 305-314.
  10. Foltz, John C. & Devadoss, Stephen, 2008. "Enhancing Student Learning Experiences and Providing Value to the Agribusiness Industry by Building the Industry-Institution Interface," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 26(2).
  11. Larson, Ronald B., 1996. "Agricultural Business Management Curricula," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 14(2).
  12. Michael A. Boland & Jay T. Akridge, 2004. "Undergraduate Agribusiness Programs: Focus or Falter? ," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 26(4), pages 564-578.
  13. Steven T. Sonka, 1989. "Future priorities in agribusiness education: A US perspective," Agribusiness, John Wiley & Sons, Ltd., vol. 5(3), pages 269-279.
  14. Harris, Harold M., Jr. & Miller, Stephen E. & Wells, Gary J., 2003. "Undergraduate Curricula In Agribusiness And Agricultural Economics: What'S The Difference?," 2003 Annual Meeting, February 1-5, 2003, Mobile, Alabama 35243, Southern Agricultural Economics Association.
  15. Steven J. Torok & Alan Schroeder, 1992. "A comparison of problems and technical assistance needs of small agribusiness and nonagribusiness firms," Agribusiness, John Wiley & Sons, Ltd., vol. 8(3), pages 199-217.
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