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Reframing Agribusiness: Moving from Farm to Market Centric

Author

Listed:
  • Edwards, Mark R.
  • Shultz, Clifford J., II

Abstract

Agribusiness is moving from farm to market centric, where effective activities anticipate and respond to customers, markets, and the systems in which they function. This evolution requires a broader conceptualization and more accurate definition, to convey a more dynamic, systemic, and integrative discipline, which increasingly is committed to value creation and the sustainable orchestration of food, fiber, and renewable resources. We discuss the forces driving this shift to the market, offer a new and more representative definition of agribusiness, provide models to illustrate some of the most compelling trends, and articulate key elements and implications of those models.

Suggested Citation

  • Edwards, Mark R. & Shultz, Clifford J., II, 2005. "Reframing Agribusiness: Moving from Farm to Market Centric," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 23(1), pages 1-17.
    • Handle: RePEc:ags:jloagb:59611
    DOI: 10.22004/ag.econ.59611
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    Citations

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    Cited by:

    1. Larson, Ronald B., 2013. "Addressing the Needs of the Agribusiness “Fringe”," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150805, Agricultural and Applied Economics Association.
    2. Cristina Santini, 2017. "Ecopreneurship and Ecopreneurs: Limits, Trends and Characteristics," Sustainability, MDPI, vol. 9(4), pages 1-12, March.
    3. Batara Surya & Haeruddin Saleh & Hamsina Hamsina & Muhammad Idris & Despry Nur Annisa Ahmad, 2021. "Rural Agribusiness-Based Agropolitan Area Development and Environmental Management Sustainability: Regional Economic Growth Perspectives," International Journal of Energy Economics and Policy, Econjournals, vol. 11(1), pages 142-157.
    4. Ngore, Patrick Muthee, 2010. "Evaluation of Factors Influencing Value Addition by Butchery Agribusinesses in Igembe North District, Kenya," Research Theses 134498, Collaborative Masters Program in Agricultural and Applied Economics.
    5. Thomas Herzfeld & Iryna Kulyk & Axel Wolz, 2018. "Is Agribusiness Different? Firm-Level Evidence of Perceived Corruption in Post-Soviet Countries," Eastern European Economics, Taylor & Francis Journals, vol. 56(6), pages 504-521, November.
    6. Beverland, Michael, 2007. "Can cooperatives brand? Exploring the interplay between cooperative structure and sustained brand marketing success," Food Policy, Elsevier, vol. 32(4), pages 480-495, August.
    7. Anup Raj & Andrei Kuznetsov & Thankom Gopinath Arun, 2020. "Culture of Sustainability and Marketing Orientation of Indian Agribusiness in implementing CSR Programs—Insights from Emerging Market," JRFM, MDPI, vol. 13(11), pages 1-19, November.
    8. Geldes, Cristian & Felzensztein, Christian & Turkina, Ekaterina & Durand, Aurélia, 2015. "How does proximity affect interfirm marketing cooperation? A study of an agribusiness cluster," Journal of Business Research, Elsevier, vol. 68(2), pages 263-272.
    9. Teresa Hooks & Áine Macken-Walsh & Olive McCarthy & Carol Power, 2017. "The Impact of a Values-Based Supply Chain (VBSC) on Farm-Level Viability, Sustainability and Resilience: Case Study Evidence," Sustainability, MDPI, vol. 9(2), pages 1-19, February.
    10. Vera Amicarelli & Brian E. Roe & Christian Bux, 2022. "Measuring Food Loss and Waste Costs in the Italian Potato Chip Industry Using Material Flow Cost Accounting," Agriculture, MDPI, vol. 12(4), pages 1-16, April.

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