Can cooperatives brand? Exploring the interplay between cooperative structure and sustained brand marketing success
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- Edwards, Mark R. & Shultz, Clifford J., II, 2005. "Reframing Agribusiness: Moving from Farm to Market Centric," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 23(1).
- Lewin, Jeffrey E. & Johnston, Wesley J., 1997. "Relationship marketing theory in practice: A case study," Journal of Business Research, Elsevier, vol. 39(1), pages 23-31, May.
- Jaffee, Steve & Masakure, Oliver, 2005. "Strategic use of private standards to enhance international competitiveness: Vegetable exports from Kenya and elsewhere," Food Policy, Elsevier, vol. 30(3), pages 316-333, June.
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