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Relationship marketing theory in practice: A case study


  • Lewin, Jeffrey E.
  • Johnston, Wesley J.


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  • Lewin, Jeffrey E. & Johnston, Wesley J., 1997. "Relationship marketing theory in practice: A case study," Journal of Business Research, Elsevier, vol. 39(1), pages 23-31, May.
  • Handle: RePEc:eee:jbrese:v:39:y:1997:i:1:p:23-31

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    Cited by:

    1. S. Geindre & B. Deschamps, 2011. "les risques du processus repreneurial en PME," Post-Print halshs-00646170, HAL.
    2. repec:ers:journl:v:xx:y:2017:i:3a:p:417-434 is not listed on IDEAS
    3. Leat, Philip M.K. & Revoredo-Giha, Cesar, 2008. "Enhancing the integration of agri-food supply chains: theoretical issues and practical challenges in the UK malting barley supply chain," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44068, European Association of Agricultural Economists.
    4. Leat, Philip M.K. & Revoredo-Giha, Cesar & Kupiec-Teahan, Beata, 2008. "Improving Market Orientation In The Scottish Beef Supply Chain Through Performance-Related Communications: The Case Of The Mcintosh Donald Beef Producer Club And Qboxanalysis," Working Papers 112886, Scottish Agricultural College, Land Economy Research Group.
    5. Wang, Cheng Lu & Shi, Yizheng & Barnes, Bradley R., 2015. "The role of satisfaction, trust and contractual obligation on long-term orientation," Journal of Business Research, Elsevier, vol. 68(3), pages 473-479.
    6. Revoredo-Giha, Cesar & Leat, Philip M.K. & Renwick, Alan W. & Lamprinopoulou-Kranis, Chrysa, 2012. "Innovation and Power in Food Supply Chains: The Case of the Potato Sector in the UK," 131st Seminar, September 18-19, 2012, Prague, Czech Republic 135776, European Association of Agricultural Economists.
    7. Siguaw, Judy A. & Baker, Thomas L. & Simpson, Penny M., 2003. "Preliminary evidence on the composition of relational exchange and its outcomes: the distributor perspective," Journal of Business Research, Elsevier, vol. 56(4), pages 311-322, April.
    8. Sriram, Ven & Stump, Rodney, 2004. "Information technology investments in purchasing: an empirical investigation of communications, relationship and performance outcomes," Omega, Elsevier, vol. 32(1), pages 41-55, February.
    9. Zolkiewski, Judy, 2004. "Marketization and the delivery of UK health services: Three case studies," Journal of Business Research, Elsevier, vol. 57(9), pages 1012-1020, September.
    10. Kang, Bohyeon & Jindal, Rupinder P., 2015. "Opportunism in buyer–seller relationships: Some unexplored antecedents," Journal of Business Research, Elsevier, vol. 68(3), pages 735-742.
    11. Wu, Chih-Wen, 2015. "Antecedents of franchise strategy and performance," Journal of Business Research, Elsevier, vol. 68(7), pages 1581-1588.
    12. repec:eee:jouret:v:85:y:2009:i:4:p:493-501 is not listed on IDEAS
    13. Herington, Carmel & Johnson, Lester W. & Scott, Don, 2009. "Firm-employee relationship strength--A conceptual model," Journal of Business Research, Elsevier, vol. 62(11), pages 1096-1107, November.
    14. Johnston, Wesley J. & Lewin, Jeffrey E. & Spekman, Robert E., 1999. "International Industrial Marketing Interactions: Dyadic and Network Perspectives," Journal of Business Research, Elsevier, vol. 46(3), pages 259-271, November.
    15. Beverland, Michael, 2007. "Can cooperatives brand? Exploring the interplay between cooperative structure and sustained brand marketing success," Food Policy, Elsevier, vol. 32(4), pages 480-495, August.
    16. Lynch, J. & Mason, R.J. & Beresford, A.K.C. & Found, P.A., 2012. "An examination of the role for Business Orientation in an uncertain business environment," International Journal of Production Economics, Elsevier, vol. 137(1), pages 145-156.
    17. repec:eee:joreco:v:16:y:2009:i:5:p:377-385 is not listed on IDEAS
    18. repec:spr:manint:v:46:y:2006:i:5:d:10.1007_s11575-006-0115-5 is not listed on IDEAS

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